Rebranding Services

The Vendor is required to provide comprehensive rebranding services for college primary brand and athletics brand, including but not limited to the following:
•    Client Consultation
o    Engage in ongoing consultation with College stakeholders throughout all phases of the
•    Brand Audit & Research
o    Conduct a thorough audit of existing brand assets across academic and athletic departments.
•    Conceptual Platform Development
o    Research and present multiple conceptual platforms that reflect the 
•    Logo Exploration and Design
o    Execute an exploratory process to develop a new institutional logo that is dynamic, motivational, inspirational, aspirational, and authentic.
•    Typography Design
o    Design custom typography and font systems that ensure consistency across all campus divisions.
•    Stakeholder Engagement
o    Facilitate focus group sessions and/or online surveys with designated stakeholders including faculty, staff, students, alumni, booster club members, and foundation representatives.
- Digital & Web Assets
•    Favicon: Small icon for browser tabs.
•    Email Signatures: HTML/image specifications and usage guide.
•    Social Media Profile & Cover Images: Sized correctly for major platforms (Facebook, Instagram, LinkedIn, and YouTube).
•    Website Design Elements: Buttons, icons, navigation bars, and banner templates.

- Contract Period/Term: 1 year