Destination Marketing Projects Services

The vendor required to provide destination marketing projects in three distinct areas. proposers should provide an overview of approach, timeline, and breakdown of expected budget.
1. Marketing assessment and destination research
•    Destination and market research
o    Conduct visitor segmentation analysis, traveler sentiment surveys, and competitive benchmarking.
o    Review destination reputation across digital channels and media coverage.
o    Evaluate community and resident perceptions of tourism and sustainability messaging.
•    Market positioning framework
o    define city unique value proposition (UVP) and competitive advantages.
o    develop a preliminary positioning statement and supporting “reasons to believe.”
•    Digital infrastructure audit
o    UX, accessibility, and SEO analysis.
•    CRM and email marketing strategy
o    review of segmentation, automation, and partner engagement systems.
•    Findings and recommendations report
o    Present results with actionable recommendations for rebuilding the marketing department and optimizing brand performance.
2. Brand, creative and campaign development
•    Brand strategy and creative platform
o    Develop brand personality, tone of voice, and narrative structure.
o    Deliver updated logo system, color palette, typography, and visual identity guidelines.
o    Provide brand photography and video direction framework.
•    Tagline and messaging system
o    Create a new tagline and message hierarchy for multiple audiences (visitors, residents, partners, media).
o    Integrate sustainable tourism and “care for city” principles.
•    Hero campaign concept
o    Produce a signature campaign concept with creative mockups and sample copy.
o    Define cross-channel creative extensions for digital, print, and social.
o    Optional production of key campaign assets.
•    Brand launch plan
o    Develop internal and external rollout plans, including media announcements, partner toolkits, and city staff orientation materials.
3. Media planning and content strategy
•    integrated media plan
o    Annual media buying strategy across digital, print, and social platforms.
o    Audience targeting, seasonality, and ROI tracking framework.
•    Content strategy and editorial calendar
o    Multi-channel content plan (website, social, video, email, blog).
o    SEO and content pillar framework.
o    Quarterly editorial calendar with storytelling themes.
•    Performance measurement framework
o    Establish KPIs and data dashboards for engagement, conversion, and sentiment tracking.
o    Quarterly reporting templates and evaluation process.
•    Marketing operations plan
o    Recommended staffing model and job descriptions.
o    vendor management protocols, workflow systems, and internal communication tools.
o    Integration with broader prosperity office communications and city branding.

- Questions/Inquires Deadline: November 17, 2025