Marketing Services

The vendor required to provide marketing services for include:
1. Social media marketing
•    Develop a comprehensive social media strategy that aligns with the city's branding for visitrifle.org
•    Develop a comprehensive social media strategy for the Ute theater
•    Create and manage content across various platforms (e.g., Facebook, Instagram, YouTube)
•    Monitor and report on engagement metrics and adjust strategies accordingly
2. Traditional marketing
•    Design and distribute marketing materials (brochures, flyers, posters) that promote the city and its events including the Ute theater.
•    Develop advertising campaigns for local newspapers, radio stations, and social media for special events and new Ute theater.
•    Special events to include:
o    Barks brews and BBQ
o    Third Thursday on third
o    July 3rd celebration
o    Hometown holiday
3. Website hosting and content creation
•    Ensure that the websites are user-friendly, informative, and regularly updated with current events and city information as well as act compliant.
•    Implement SEO best practices to improve the website’s visibility in search engine results.
•    Content creation
4. Special event marketing
•    Collaborate with city staff to promote special events, including festivals, fairs, and community gatherings and
•    Activities at the Ute theater.
•    Develop marketing strategies that utilize multiple channels to maximize event attendance.
•    Create event-specific promotional materials and marketing campaigns.

- Contract Period/Term: 1 year
- Pre-Bid Meeting Date: November 13, 2025
- Questions/Inquires Deadline: November 20, 2025