Digital Marketing and Advertising Services

The Vendor is required to provide to support its digital marketing, enrollment marketing, and advertising efforts.
- Objective is to strengthen brand visibility, drive qualified inquiries, and increase application and enrollment conversion rates across undergraduate, graduate, certificate, and continuing education programs.
- Behavioral/interest markets: Learners who prefer flexible, fully online programs, who value affordability and the reputation of agency, and who are actively researching degree completion or professional advancement options.
- Driving qualified lead generation and improving inquiry-to-application conversion rates.
- Supporting campaign strategy for new program launches and enrollment cycles.
- Enhancing marketing automation and lead nurturing via CRM tools.
- Delivering timely, creative, and data-informed digital marketing campaigns.
- Empowering internal teams through analytics, training, and strategic insights.
- Collaborate with agency to develop an annual strategic enrollment marketing plan, inclusive of audience research, campaign timelines, messaging priorities, media strategy, and performance goals.
- Create and execute integrated, multichannel digital advertising campaigns — including but not limited to paid search (placement of text-based ads on search engine result pages such as google, social media, display, and retargeting) — with clear performance reporting and return on investment (ROI) tracking through lead generation metrics, conversion metrics, engagement metrics, attribution reporting, and cost efficiency.
- Design and deliver high-quality creative assets (e.g. Digital display ads, social media assets, paid search extensions, and video and motion graphics) for advertising and lead generation campaigns.
- Implement and optimize email campaigns, SMS messaging, and lead nurturing workflows within agency CRM system (currently slate).
- Build and maintain a live data dashboard that integrates advertising and engagement metrics, providing actionable insights for campaign optimization.
- Provide support for go-to-market strategy and competitive research related to new academic program launches.
- Must be capable of working collaboratively across departments and meeting deadlines with minimal oversight. 
- All work will be performed in coordination with the agency marketing and communications department.
- Provide and use its own equipment for its onsite staff providing the Services.

- Contract Period/Term: 3 years
- Questions/Inquires Deadline: November 25, 2025