Outreach Strategy Services

The vendor required to provide outreach strategy services for include:
- Stakeholder identification:
•    Determine who needs to be informed, including, but not limited to, local residents, businesses, community leaders, elected officials, airport users, and environmental groups.
- Develop communication channels:
•    Email list: regular newsletters with project updates and key information. 
•    Social media: platforms such as Facebook, x (Twitter), Instagram, next-door, or others to share news and engage with the public. 
•    Print media: local newspapers, trade publications, and community publications. 
•    Public meetings: in-person events to present plans, answer questions, and gather feedback. 
•    Community forums: online or in-person discussions to facilitate open dialogue.
- Tailor messaging:
•    Clarity: use easy-to-understand language and visuals to explain complex topics. 
•    Transparency: be upfront about potential impacts and address concerns openly. this includes presenting what the city can plan for and regulate, and what is regulated by other entities, such as the FAA. 
•    Positive framing: highlight the benefits of the specific plan for the community.
- Active listening and feedback collection:
•    Surveys: gather public opinion through various methods, including surveys and other creative engagement activities. 
•    Comment cards: provide opportunities for written and online feedback at events. 
•    Focus groups: facilitate in-depth discussions with targeted groups, ensuring discussion remains respectful and solutions-oriented.
- Community engagement strategies:
•    Creating a community engagement committee.
•    Partnerships with local organizations: collaborate with community groups to disseminate information and facilitate engagement. 
•    Educational outreach: provide presentations and workshops to inform specific groups about airport regulations, the division of responsibilities within different government agencies, and specific plan implementation. 
•    Other strategies, such as public art initiatives that utilize art installations to visually communicate project details.
- Budget: $300,000.

- Contract Period/Term: 2 years