Digital Media Buying Services

The Vendor is required to provide digital media buying firms to manage and optimize our paid digital advertising campaigns.
- The primary objective of this engagement is to drive measurable results, specifically focusing on a pay-for-performance model with well-defined allowable costs per sale (CPA).
- Looking for a firm with demonstrated expertise in platforms such as Meta (Facebook/Instagram), Google Ads, and other relevant digital advertising channels.
- The areas of services needed include but not limited to the following.
1. Digital Media Strategy & Planning
•    Strategic Campaign Development
•    Audience Targeting
•    Platform Expertise
•    Budget Management
2. Campaign Execution & Optimization
•    Ad Creative Support
•    Bid Management & Optimization
•    A/B Testing
•    Conversion Rate Optimization (CRO)
3. Performance Monitoring & Reporting
•    Define Success Metrics
•    Weekly Performance Communication
•    Regular Reviews
•    Attribution Modeling
4. Technical & Martech Collaboration
•    Tagging Strategy
•    Data Integration
•    Martech Team Support
5. E-commerce Support
•    Product Feed Optimization
•    Dynamic Retargeting
•    E-commerce Campaign Management
•    Conversion Tracking for Products.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: December 16, 2025