Strategic Marketing Agency Services

The vendor required to provide strategic marketing agency to elevate the institution’s brand, strengthen recruitment marketing initiatives, and refine key messaging to better connect with priority audiences.
- Requirements
•    Strategic marketing planning, guidance and recommendations
•    Campaign and brand strategy development and management
•    Market segmentation and audience analysis.
•    Advertising support and collateral production (creative conceptualization, writing, design, etc.);
•    Media planning and strategic consultation.
•    Digital, social and multi-media production.
•    Display and presentation production.
•    Project production and management; and
•    Joint planning, strategic co-development, and close collaboration with university and campus units.
- Budget: $100,000 to $150,000

- Contract Period/Term: 2 years