Advertising Support Services

The vendor required to provide advertising to support undercapitalized entrepreneurs at varying stages of digital marketing readiness through tiered social media advertising services.
- Help entrepreneurs launch paid advertising campaigns, establish conversion funnels, and improve digital sales outcomes.
- Project tiers
1. Independent ad campaign
•    Business account setup on selected platform (e.g., Facebook and Instagram, google).
•    1 campaign including copy, creative (image or video), targeting setup, and launch.
•    Tracking pixel installation and verification (meta pixel, google tag).
•    30-minute walkthrough or written guide on ad management, optimization, and budget scaling.
•    Full admin access provided to the entrepreneur post-launch.
2. Lead generation funnel campaign (up to 20 hours)
•    Paid ad campaign setup on selected platforms.
•    Functional opt-in landing page with integrated form and confirmation page.
•    Lead magnet creation (pdf, checklist, guide, etc.).
•    Appointment booking landing page integrated with scheduling tools (e.g., Calendly, acuity).
•    3–5 email nurture sequence with automation.
•    Conversion tracking integration and reporting.
3. E-commerce ad funnel campaign (up to 20–30 hours)
•    Ad campaign setup on meta, google, or similar platforms.
•    2–3 ad variations created with product-based copy and creative.
•    Pixel setup and audience targeting implementation.
•    Optimized landing or product pages for conversion.
•    Abandoned cart recovery and post-purchase nurture campaigns.
•    Monthly performance summary report provided.

- Questions/Inquires Deadline: December 16, 2025