Tourism Public Relations and Marketing Services

The Vendor is required to provide for tourism public relations and marketing services.
- Includes, but is not limited to, consumer and trade broadcast (e.g. radio, television), print (newspapers, magazines), and digital or interactive media viewed via a computer/mobile device on the internet (e.g., World Wide Web, social media).
- Pamphlets, brochures, travel guides, press kits, and any such materials (including digital versions) that may be requested by individuals, Travel Trade, or Media.
- A Media Mission may include other promotional or special events and is usually conducted within a specific geographic market during a brief period of time and can include multiple destinations.
- Such expenses include, but are not limited to, all labor (e.g., all agency account service time; project and account management, direction, supervision, and coordination; writing and editing of newsletters, speeches, news releases, feature briefs, print and electronic clippings services, press kits, blog posts, development and use of specialized Media and Travel Trade contacts, regularly scheduled client meetings, background research, oversight, development and production of social media activities; strategic counsel; industry and issue monitoring, crisis management; accounting and billing services; administrative support; legal services and fees; development of the annual Public Relations and Marketing Plan and required monthly and quarterly reporting; facilities; and equipment, as required to meet the Contract performance requirements.
- The Monthly Service Fee also includes all incidental and normal business operating expenses, such as local and long distance phone (landline and mobile) calls; facsimile; local travel; postage; local courier service; internal copying; supplies; materials; parking and other ongoing services performed or required for routine performance.
- Publicity generated in a printed publication, online, digital, social media or broadcast (TV or radio) format.
- Contacts (telephone call, email or personal meeting) with key representatives of targeted Media and/or Travel Trade proactively conducted by the Contractor to encourage Media coverage (Media contact) and/or development of travel packages featuring the Travel Texas products and services (trade contact).
- Consumer direct marketing activities (e.g., sweepstakes, trip giveaways, contests, and consumer activations) that incorporate Media and Travel Trade that maximizes the awareness of the Travel state product by reaching a mass audience through a variety of Media, trade outlets, and/or consumer direct tactics.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: February 06, 2026