Digital Marketing Services

The vendor required to provide digital marketing services will develop and execute strategic, data driven marketing initiatives that reach audiences engaged or interested in health care and health-related fields.
- Objectives
•    Can work within our budget to meet our enrollment goal of a minimum of a total of 25 new students, 13 full-time students and 12 part-time students, and advertise the law program through media buy. 
•    Has expertise across all relevant digital channels, including, but not limited to, google, Bing, meta (including Instagram and Facebook), YouTube, LinkedIn. 
•    Utilizes data, predictive modeling, and analytics for targeted campaign optimization. 
•    Develops innovative and creative marketing strategies inspired by best practices from relevant industries. 
•    Implements ai-driven strategies and personalization to enhance engagement and conversion rates. 
•    Has exceptional project management and customer service skills, and prioritizes response time to members of the law team.
- Requirement:
•    Digital campaign strategy and execution: developing and executing a data-driven, multi-channel digital marketing strategy. 
•    Targeting and audience insights: targeting appropriate candidates for the program, and regularly providing insights to the associate director and co-directors, including highlighting the most engaged candidates. 
•    Agency is responsible for generating and purchasing leads for the program. 
•    Agency should utilize analytics to access what works and what doesn’t work, including analyzing and reporting on click through rates and open rates. 
•    Creative development and management: creating and distributing emails to campaign leads throughout the admissions cycle, including emails highlighting our two priority deadlines and final deadline in the months of January, march, and June. 
•    Agency should develop email schedule with the input of law team. 
•    Agency will also be responsible for creating and managing ads on relevant digital channels. 
•    Agency should be proactive and prepared to change messaging, programming, and media channels as needed in order to optimize results. 
•    Media buy management: agency will be responsible for managing media spend budget and reporting to law team on budget status. 
•    Search engine optimization and geo-marketing services: providing SEO and geo services as needed to further the goals of the campaign and to assist in hitting enrollment numbers. 
•    Reporting and insights: reporting to the law team with actionable insights on performance, trends, and opportunities. 
•    Agency is responsible for preparing a regular reports and meeting with law team to report on campaign status and results. 
•    Agency should prepare a top-down marketing funnel to track engagement throughout the admissions cycle and campaign. 
•    Compliance and data privacy: agencies must demonstrate compliance with relevant data privacy regulations (FERPA, GDPR, CCPA) and describe their approach to protecting student and prospect data while leveraging first-party and third-party data sources. 
•    Marketing-attributed enrollment growth (%): the agency shall propose a performance measurement framework aligned with key business outcomes, including cost per lead (CPL), application conversion rates, and marketing attributed enrollment growth. 
•    Sample benchmarks from past performance or industry standards are encouraged.
- Budget: $175,000 to $225,000

- Contract Period/Term: 3 years
- Pre-Bid Meeting Via Zoom (Optional) Date: February 6, 2026
- Questions/Inquires Deadline: February 11, 2026