The vendor required to provide strategic communications support partner services for include:
- Earned media
• Work collaboratively with university health leadership and staff to provide strategic media relations guidance to the organization to strengthen the organization's visibility and reputation and to advance the adoption and success (dropdown) of strategic initiatives
• Perform media relations outreach as needed and appropriate to grow positive earned media coverage for university health dropdown)
• Develop materials for earned media as needed and requested, including but not limited to press releases, message frameworks, interview prep materials, etc. that align with university health strategic goals and that clearly drive message to target audiences
• Elevate university health's media profile and presence
• Assess and measure reach, impact and value of earned media, and provide feedback to university health
- Brand communications
• Work collaboratively with university health leadership and staff to provide guidance on the organization's brand communications strategy to strengthen agency visibility and reputation, and to advance the adoption and (dropdown) success of strategic initiatives
• Develop brand communications materials as needed and requested that align with university health strategic and that clearly drive message to target audiences.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: February 4, 2026
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