Operation Stop Media Campaign Services

The vendor required to provide operation stop media campaign to develop a culturally relevant multimedia campaign to increase awareness about the dangers of opioid overdoses.
- Technical requirements and tasks
•    Development of campaign messaging and creative assets in collaboration with community stakeholders. 
•    Production and placement of billboard advertisements in high-visibility areas within predominantly black neighborhoods. 
•    Creation and management of a social media outreach strategy across platforms such as Facebook, Instagram, and Tik-Tok, including paid promotions and community engagement tactics. 
•    Production of short-form video content (e.g., testimonials, educational clips, animated explainers) for digital and in-person use. 
•    Design and printing of culturally appropriate educational materials (e.g., flyers, brochures, posters) for distribution at community centers, churches, clinics, and events. 
•    Facilitation of at least two community feedback sessions to inform campaign development and assess resonance.
- Timeline for completion
•    Planning and stakeholder engagement: February-march 2026
•    Creative development: March 2026
•    Campaign launch: March 2026
•    Midpoint review: June 2026
•    Final report: September 2026
- Outcomes and results
•    Increased awareness of opioid risks, treatment options, and harm reduction strategies among black residents.
•    Improved community engagement and trust in public health messaging.
•    Enhanced visibility of local resources for substance use prevention and recovery.
- Contractor personnel 
•    The contractor shall assign a project manager with demonstrated experience in culturally competent public health campaigns and a creative team with expertise in graphic design, video production, and social media strategy. 
•    Community engagement specialists with lived experience or cultural competency in black communities are strongly preferred.