Crisis Communication Services

The vendor required to provide crisis communication to secure an on-call crisis media relations and emergency public communication service that can be deployed rapidly during high risk, time-sensitive, or reputationally significant events.
- Intended to procure ongoing or day-to-day public relations services, rather it is designed to ensure mcc has immediate access to experienced crisis communications professionals who can:
•    Respond to breaking or emergency situations;
•    Manage intense or adversarial media attention;
•    Counter misinformation and disinformation;
•    Support college leadership with disciplined, legally sound messaging, and;
•    Assist in de-escalation and transition planning following the crisis period.
- Providing immediate, high-level crisis communications support upon notice services may include, but are not limited to:
•    Immediately crisis media response: rapid deployment (same-day) of crisis communications support upon activation. 
•    Act as a strategic advisor to mcc leadership during crisis events. 
•    Development of immediate holding statements, press statements, FAQs and key messages. 
•    Crisis media relations: direct engagement with local, regional and national media outlets. 
•    Media inquiry triage and response coordination. 
•    Preparation of spokesperson briefing materials and interview preparation. 
•    Misinformation and narrative management: monitoring of traditional media, social media, and online platforms for misinformation. 
•    Development of rapid rebuttal and corrective messaging strategies. 
•    Coordination with general counsel where appropriate. 
•    Leadership and spokesperson support: real-time message discipline guidance for leadership and designated spokespersons. 
•    On-call coaching for interviews, press conferences, or public statements.
•    Crisis planning and transition support: development or refinement of crisis communications protocols during activation. 
•    Recommendations for de-escalation and transition back to normal communications operations. Brief post-crisis assessment and lessons-learned memo.