Memorial Union Brand Engagement and Sponsorship Services

The Vendor is required to provide a revenue-generating sponsorship and brand engagement program that enables external businesses to interact with students through curated, University approved activations connected to large-scale campus events.
- Program should:
o    Enhance the student experience by supporting and supplementing high-quality, University-led campus events
o    Create structured, values-aligned opportunities for external businesses to engage with students in appropriate, non-transactional ways
o    Generate a sustainable and predictable revenue stream to support student engagement programming and auxiliary operations
o    Preserves University control over brand, messaging, sponsor/brand selection, and student experience
- Services include:
•    Demonstrated experience delivering sponsorship or brand-engagement programs within higher education environments
•    Proven ability to operate within university policies, risk management standards, and student-focused engagement expectations
•    Experience working with public universities or large student populations (20,000+ students)
•    Ability to deliver a revenue-sharing or guaranteed-minimum sponsorship model
•    Clear financial structure outlining sponsorship acquisition approach, revenue distribution to the university, financial reporting and transparency
•    No reliance on direct sales transactions between sponsors and students
•    Sponsorship activations must be supplemental to university-led programming, prioritize student experience, community-building, and engagement.
•    Sponsorship activations must prohibit hard-sell tactics, solicitation, or aggressive marketing
•    All sponsor participation subject to university approval
•    Ability to support sponsorship activations tied to large campus events, signature programs, and high or variable attendance student engagement opportunities
•    Capability to operate at events both indoors and outdoors in campus environments
•    Established process for vetting sponsors for brand alignment, ensuring compliance with university policies and values, and excluding vendors or industries deemed inappropriate by the university
•    University retains final decision-making authority over participating sponsors
•    Ability to develop university-approved marketing materials for sponsored activations
•    Active coordination with university staff on timelines, branding standards, and event logistics
•    On-site or remote support during sponsored activations, as needed
•    Any student data collected must be limited in scope, approved and controlled by the university, and used solely for engagement reporting purposes
•    Regular reporting on sponsorship performance, student engagement metrics (event participation, interaction counts, etc.), financial outcomes