Airport Marketing Agency Services

The Vendor is required to provide the services of a full service marketing firm or marketing agency that can provide strategic marketing and advertising services, carry out market research, advice and assist in developing an annual comprehensive integrated marketing strategy and produce a multi-faceted advertising/marketing campaign(s) to support the mission and objectives of the airport.
- Encouraged to be creative, innovative, and data-driven in proposing a marketing program that best meets the needs and objectives of the Airport.
- Provide superior and safe airport facilities and create opportunity through value-driven airport services.
- Objectives:
•    Development and implement an integrated marketing program that will focus on execution rather than studies and reports. The program might include, but not be limited to the development of: detailed annual media plan, public relations campaign, multi media advertising (design, produce, and buy), event planning, and direct marketing.
•    Provide strategic consultation and creative support in order to reinforce the Airport’s brand positioning, and to respond quickly to market opportunities, including changes in fares, air service, or economic development initiatives. 
•    Research, identify, and support strategic alliance and partnerships opportunities to expand the Airport’s business partner base in support of air service development, passenger growth, and regional economic development.