Media Buying Services

The Vendor is required to provide for Media Buying Services.
- Services shall include consulting, market analysis and research, negotiation and purchase of on-line and traditional trade media.
- Online media may include social media such as Facebook, Google, and Web banner advertising.
- Traditional trade media may include local print, outdoor, radio, and television advertising.
- Research/Evaluation/Analysis
o Work with port staff to develop successful strategic planning for paid media placement in line with specific campaign or promotional goals.
o Develop briefs that detail paid media strategies and tactics recommended for particular port campaign, initiative or for future paid media opportunities.
o Conduct reviews and make detailed recommendations of any new paid media opportunities that are available and apply to the Port’s audience and range of focus.
- Negotiation/Purchase
o Negotiate, place and purchase online and traditional media for the port. Provider shall also be required to verify and reconcile invoices received from media outlets before submitting them to the port for payment.
o Develop and obtain quotes from media outlets for specific campaigns.
o Achieve maximum opportunities (e.g. added value) through negotiation.
- Implementation and Specifications
o Provide spreadsheets with specifications of all media buys to the port for approval prior to placing any media buy.
o Work with the port’s in-house staff to complete projects on time and within budget as required.
o Review materials prior to submission upon request. Provide port staff with publication representative’s contact information.
o Provide recommendations / input on creative campaign assets.
- Reporting
o Ensure ongoing cost tracking and evaluation analysis.
o Track and evaluate advertising programs utilizing post-buy evaluation and reporting methodologies in order to provide the port with maximum media efficiency.
o Submit a report at the end of every campaign and provide a mid-campaign update to the contract project manager.