Digital Campaign Services

The Vendor is required to provide professional media and advertising services for digital campaigns.
- Successful applicants will support marketing and communications with the planning and execution of digital advertising campaigns.
- Media Strategy, Buying and Analysis, Strategic Development and Execution of Promotional Campaigns
• Research media trends for targeted audience(s)
• Review marketplace for existing and potential regions
• Recommendations for media strategies for online and non-traditional media channels
• Negotiate with media outlets, plan and implement media buys
• Campaign analysis, devising key performance indicators and performance measures
• Development of tracking methods and benchmarks including Google Analytics
• Scheduling, optimizing, monitoring and reporting of campaigns in progress
• Build out of online campaigns, discovery, keyword development, audience and regional targeting, platform setup