Microtransit Marketing Designs Services

The Vendor is required to provide microtransit software in May 2026, seeking proposals from qualified vendors to provide technology solutions and transportation services for the microtransit pilot program.
- Develop a brand for the service including a logo, vehicle wrap and marketing materials that attract customers to the new service in their pilot areas.
- Requirement:
• Branded color scheme – authority envisions the microtransit service to incorporate the color scheme of authority fixed-route bus colors and red rose access vehicles in unique but complimentary design that communicates the new microtransit service.
• Design and installation of vehicle wraps – authority would need assistance with designing the vehicle design.
• Authority may need assistance with the installation of the vehicle wraps.
• Logo design for microtransit service
• Printed and digital promotional materials – authority anticipates needing to educate the community about the new service and how it works.
• Printed and digital materials (web banners, social media and digital advertising creative will be needed.