Enrollment Customer Relationship Management System

The Vendor is required to provide for a comprehensive customer relationship management (CRM) system to advance student engagement, recruitment, and enrollment efforts.
- This CRM system will be instrumental in streamlining communication, improving outreach efforts, and fostering engagement with a diverse pool of prospective students.
- empower the university to manage recruitment activities efficiently, personalize student interactions, and optimize enrollment strategies.
- CRM system includes:
• A CRM platform designed to support agency recruitment strategies, targeting diverse student populations and enhancing engagement throughout the enrollment funnel across multiple student populations including graduate, undergraduate, and dual credit programs.
• An intuitive, user-friendly interface that facilitates seamless collaboration between agency staff, faculty, and departments on recruitment and admissions efforts.
• Advanced segmentation tools for targeting prospective students based on demographics, academic interests, program preferences, behaviors, and other key factors.
• Full integration with existing university systems to ensure smooth data flow, including seamless management of student records, applications, and other critical data.
• Personalized engagement features, including automated communications, SMS support, tracking of system interactions, tracking of university website activity as applicable, and automated follow-up reminders to ensure timely and relevant outreach.
• A system to track recruitment performance with detailed engagement metrics, conversion rates, and insights into student life cycle progression.
• Comprehensive data management capabilities for student records, applications, and enrollment statuses, ensuring accurate and accessible information for all users.
• Customizable workflows and automated task management to support efficient processing of applications, transcripts, and other admissions documentation.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: February 14, 2025 to February 25, 2025