Email Marketing Platform

The vendor is required to provide email marketing platform meets or exceeds the following requirements:
• Ability to manage up to 200,000 subscribers
• Monthly email sends: 15x plan’s contact limit (minimum)
• Minimum of 5 agency users
• Email testing
• Mobile-friendly templates
• Reporting and analytics for emails and subscribers
• Message and content archive
• User tagging
• A/b testing
• Multivariate testing
• Drip campaigns
• Basic automation builder
• Unlimited audiences 
• Subscriber information collection and storage with first and last name and general location for targeting emails
• Automatic list hygiene (e.g., bounce and undeliverable address cleanup)
• Additional email list management (cleanup, testing) without requiring help from the awarded respondent
• No log-in (username and password) required for subscribers to manage their subscriptions
• Click tracking heat maps
• Send-time optimization
• Dynamic content to target an audience through one message
• Open API integrations.
- Contract Period/Term: 3 years