Internal Mass Email Solution

The vendor is required to provide internal mass email solution for include:
- Contacts and audience segmentation
•    Have the ability to create and define contact segments for specific mailings and communication needs to provide accurate and valuable messaging. 
•    Ability to create and modify (manually or automatically) affiliations for internal contacts to allow for the complex role’s individuals serve in at the university and be able to accurately identify contacts who should receive specific messages. 
•    Ability to integrate with banner to automate contact uploads and updates.
- User access and permissions
•    Have role-based permissions to restrict access to certain sending abilities and data. 
•    Have differentiation between user types with increasing levels of authority and access. 
•    Have distinct spaces for each team or work group to maintain templates, draft messages, contact lists, etc. to segregate work making it more efficient to access and archive.
- Metrics and analytics
•    Be able to report on mailings and utilization, open rates, click throughs, etc. to better communicate with audiences, provide information to university leadership, and communicate with a data-drive strategy. 
•    Be able to generate user-specified reporting and dashboards. 
•    Have analytics tools able to export data for reporting and tracking outside of email system.
- Formatting and usability
•    Include robust, intuitive, and easy to use style and formatting options. 
•    Have the ability to set default styles. 
•    Have the ability to create and maintain email templates.
- Mailings
•    Have the ability to restrict unsubscribe options for required internal communications. 
•    Have the ability to see status of communications (e.g., what’s been sent and what is scheduled) at various levels and timeframes.
•    Have the ability to schedule sending of communications. 
•    Utilize domain keys identified mail to ensure email delivery.
- Customer service and technical support
•    A customer support system that allows individual users to seek assistance and that can provide system configuration support. 
•    Customer service must include the ability to engage higher level support and expertise to problem solve and identify and implement solutions to recurring or unforeseeable issues.

- Contract Period/Term: 2 years