Media Monitoring and Outreach Tool

The Vendor is required to provide a media monitoring and outreach platform that supports the university communications, public relations, and media relations efforts.
- The platform must enable tracking of media coverage across formats, monitor social sentiment, support targeted outreach to media contacts, and generate actionable analytics.
- The system must allow access for such shared accounts without requiring per-login email verification, except in cases such as new account setup, password resets, or other security-sensitive actions.
- Media Monitoring
•    Real-time and historical tracking of earned media coverage across online, print, and broadcast (TV/radio) sources
•    Country-focused coverage with international capabilities
•    Broadcast monitoring must include transcripts or video/audio clips, via integration or built-in tools
•    Customizable keyword and Boolean search
•    Automated real-time alerts and scheduled digests or newsletters
•    Sentiment analysis with ability to override automated scoring
•    Archive access to at least 5 years of historical media coverage
- Social Media Listening
•    Monitoring of major platforms: X (Twitter), Facebook (public), Instagram, Reddit, YouTube, TikTok, LinkedIn, and online forums
•    Real-time keyword and hashtag tracking
•    Sentiment and trend analysis
•    Influencer identification and impact scoring
•    Engagement metrics (likes, shares, comments, reach/impressions)
•    Dashboards and visualizations of social media insights
•    Ability to track competitors/peers
- Media Contact Database & Outreach
•    Searchable database of journalists and media outlets (Country required; international preferred)
•    Filtering by beat, outlet type, location, and previous coverage
•    Ability to build, save, and export media lists
•    Press release and media pitch distribution tools
•    Open/click tracking and compliance with CAN-SPAM, GDPR, and CCPA
•    CRM-style tracking of outreach history and journalist interactions
- Reporting & Analytics
•    Campaign and coverage reports that include volume, sentiment, geography, outlet type, estimated reach/impressions, and links to media coverage
•    Customizable, exportable reports and dashboards (PDF, Excel, PPT, or shareable links)
•    Option for scheduled, automated reporting
•    Executive summaries or AI-generated highlights (if available)
•    Integration with third-party tools for broadcast monitoring (e.g., TVEyes, Kinetiq) or inclusion within the platform
- User Access & Support
•    Support for at least 25 users with varied permission levels and access needs
•    Training for onboarding and ongoing use
•    Dedicated account manager and access to customer support via email, phone, or chat
•    Online help center, tutorials, and documentation
- Optional/Preferred Features
•    API access for custom reporting workflows or system integrations
•    Role-based dashboards for different user types (e.g., daily analyst vs. executive summary consumer)

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: October 07, 2025