Campus Digital Assistant Services

The Vendor is required to provide to implement an AI-powered, location-based digital engagement platform.
- The platform will enhance campus communication, improve operational efficiency, and expand accessibility to key student and staff services.
- The initiative focuses on boosting accessibility by providing a low-barrier, multilingual digital assistant that supports users without the need to search, wait, or navigate complex systems.
- Key areas of support include:
•    Food Services: General information about food options both on and near campus, dining hall details, grocery store locations, and hours of operation.
•    Residence Services: Information about residence halls, residential services, special events, localized building details, and FAQs.
•    Parking & Transportation Services: Parking instructions, links to payment sites, operating hours, parking locations and options, navigation guidance from parking garages, and instructions for handling tickets.
•    Conferences and Event Services: Promotion of upcoming events, information on conference venues, check-in/check-out times, navigation to meeting rooms, support for international guests, Wi-Fi instructions, and amenities.
- Software solution:
•    Users must be able to engage by scanning a QR code without the need for app downloads or logins. The platform must also integrate with existing channels (e.g., campus app, website, or social messaging tools) to ensure universal accessibility. It must be optimized for mobile-first experiences and responsive across screen sizes and operating systems.
•    The interface must be intuitive and user-friendly, requiring no platform-specific expertise.
•    The platform must support intelligent, contextual conversations tied to exact campus locations (e.g., Parking Lot 4, Residence Hall 2), effectively making the campus infrastructure interactive and service-enabled.
•    The platform must be accessible through web, SMS, WhatsApp, Facebook Messenger, kiosk interfaces, or embedded into existing apps and websites—without requiring an app download. This ensures broad accessibility and inclusivity, including for audiences not typically reached through traditional channels.
•    The platform must provide dashboards offering real-time insights, including sentiment analysis, recurring issues, interactions by location, and ROI indicators such as time saved and queries resolved. It must also integrate with existing systems or data management tools, and support live data feeds via APIs (e.g., parking availability, operating hours, and transportation schedules, dining hall menus).
•    The platform must support multi-language interaction (up to 100 languages), accessibility features (e.g., high-contrast modes), and personalization through memory-driven interactions (e.g., remembering repeat users and context). Responses should dynamically adjust based on:
o    User location
o    Detected sentiment
o    Query type
o    Language preference
•    The platform must be fully configurable, allowing definition of custom instructions, tone of voice, response personality, escalation rules, and content strategies. It must support advanced prompt engineering and instruction tuning, enabling the same core agent to handle diverse roles (e.g., parking support, event promotion) while maintaining consistency with university brand identity.
•    The vendor must provide a fully managed service, including:
o    Dedicated Project and Account Manager
o    UX Writing and Conversation Design
o    Custom signage and white-labeled branding
o    Ongoing performance optimization
o    Robust QA, testing, and performance monitoring
o    Professional translation and multilingual support
o    Marketing and promotional assistance.

- Contract Period/Term: 2 years