Communication and Public Relations Platform

The vendor is required to provide communication and public relations platform for agency public relations and strategic communications needs.
1. Media monitoring and social listening:
•    Monitor mentions of agency and partner agencies across online, social, and traditional media channels. 
•    Gain insights into public sentiment and the impact of its communications on brand reputation.
2. Media contacts database:
•    Build a verified database of journalists and influencers relevant to agency operations. 
•    This tool enables smarter searches, personalized pitches, and performance tracking—all integrated with CRM capabilities.
3. PR measurement:
•    Measure the success of agency campaigns with detailed reports, dashboards, and competitive benchmarking to track ROI and refine strategies.
4. Press release (PR) distribution:
•    Distribute up to four multimedia-rich press releases via globe newswire to local and regional outlets, ensuring maximum reach and engagement for agency updates and messaging.
5. Broadcast monitoring:
•    Monitor tv and radio coverage to gain deeper insights into agency presence across traditional media.
6. Enriched email campaigns:
•    Create and send branded, high-impact emails directly from the platform, using flexible templates and seamless contact list integration. 
•    This allows agency to communicate effectively with stakeholders and the public.

- Questions/Inquires Deadline: October 14, 2025