Brand Management Platform

The vendor is required to provide brand management platform that allows the university to both create new designs in the platform and import any common design file into a branded template, enabling distributed teams to create and customize their own marketing and communications content, while maintaining brand consistency and integrity for the college.
- The production design burden and increase time available for strategic creative efforts, allowing the team to distribute high-quality, timely and brand-aligned materials across campus units.
- Solution that not only serves the division of marketing and communications but is scalable and intuitive enough to support:
•    The central marketing division and its daily high-volume production and brand oversight needs 
•    All campus communicators, including colleges, departments, administrative units, and research centers producing marketing and communications materials 
•    The broader university ecosystem, including faculty, staff, and students who may need to create brand aligned materials for academic, co-curricular, or student life-related purposes
- Requirements
•    Enable the creation and control of branded templates for a range of content types, including social media graphics, flyers, presentations, digital ads, and more. 
•    Allow customization by distributed teams through editable templates, giving users across departments flexibility within defined brand parameters. 
•    Maintain brand integrity with administrative controls such as locked logos, fonts, and color palettes. 
•    Support tiered user roles and permissions to manage access and editing capabilities across varying levels of users. 
•    Provide usage analytics and content performance insights to inform design decisions and content strategy. 
•    Integrate seamlessly with existing systems such as SSO and SAML authentication, asset management tools, and adobe creative cloud. 
•    Offer an intuitive interface that’s accessible to non-designers and facilitates self-service content creation. 
•    Enable collaboration and feedback through built-in tools that allow commenting and stakeholder input directly within the platform—even from non-licensed users. 
•    Include comprehensive training, onboarding support, and ongoing consultation to ensure broad adoption and ease of use across the university. 
•    Offered platform must comply with university IT accessibility and security guidelines as well as of the rehabilitation act.
- Desired outcomes
•    Stronger brand consistency: unified visual and messaging standards across all departments and materials. 
•    Operational efficiency: streamlined production of routine design assets, reducing turnaround times. 
•    Empowered collaboration: broader access for internal teams to create on-brand content independently. 
•    Strategic focus for creative teams: central design staff can redirect efforts to high-impact storytelling and campaign work. 
•    Data-driven content strategy: enhanced visibility into asset use and performance through actionable analytics.
- Required services
•    Customizable template builder for brand-specific asset creation 
•    AI-powered design and content capabilities including rapid ideation, drafting, and copywriting generation 
•    Ability to upload existing assets and templates and use AI to generate alternate layouts, brand language, etc. 
•    Allow AI generated templates to go through approval process to be added to the platform for broad use. 
•    Ability to manage multiple sub brands under the larger brand, with ability to organize content areas per college so they are only displayed to approved users. 
•    Template import and editing tools to adapt existing designs 
•    Tiered user access and permissions system for governance and control 
•    Brand control settings to safeguard core visual elements 
•    Cloud-based asset management with real-time editing capabilities 
•    Built-in collaboration features for feedback and approval workflows 
•    Integration capabilities including APIS, SSO, and other third-party tools 
•    Onboarding and training support for a seamless rollout and implementation 
•    Reporting dashboard with real-time usage and engagement analytics 
•    Full desktop and mobile accessibility to support users on the go.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: October 21, 2025