Donor Engagement Platform

The vendor required to provide donor engagement platform will support all donor impact and stewardship reporting as well as enhance fundraising initiatives by enabling efficient, targeted, and customized communications to major and principal gift prospects and donors.
- Objectives
•    Enhance our ability to create and manage targeted, high-touch sites and digital communications to engage and steward donors and prospects. 
•    Improve personalization and customized content with the ability to embed videos, animated graphics, and other engaging features. 
•    Provide robust analytics and reporting capabilities. 
•    Ensure seamless integration with our existing systems.
- Requirement:
1. Sites creation
•    Interface for creating, publishing, sending, and managing custom content for specific donors or fundraising priorities.
•    Templates and design tools for creating visually appealing sites and stewardship and impact reports with the ability to merge financial data.
2. Personalization and segmentation
•    Advanced segmentation tools to target specific audience groups.
•    Personalization options based on user behavior, preferences, and demographics.
3. Analytics and reporting
•    Real-time analytics to track performance (open rates, click-through rates, conversions, etc.) And insights across all channels and devices with ai and ga4.
•    Customizable reporting dashboards.
•    A/b testing capabilities to optimize content and strategies.
4. Integration and compatibility
•    Capacity to integrate with Blackbaud CRM, institute enterprise data repository, and other relevant systems. 
•    The type of system-to-system integration capabilities provided
•    Clarify API capabilities and provide API access for custom integrations.
•    Data import and export capabilities.
•    Ability to access and have documentation that describes underlying database structures and data element definitions.
•    Support integration with agency enterprise data architecture, including but not limited to secure access to data pipelines, APIS, and services managed by the institute. 
•    The platform must be capable of interfacing with agency data processes in a manner that ensures data consistency, security, and compliance with institutional standards.
•    Use commercially reasonable efforts to make the application or platform generally accessible to users via the internet 24 hours a day, seven days a week. 
•    All commercially reasonable efforts to make the platform or application available at least 99% of the time during each month, excluding excusable downtime (i.e., system or network maintenance, etc.). 
•    Include response time expectations for support tickets and escalation procedures for unresolved issues.