Spokesperson and Media Training Services

The Vendor is required to provide bilingual and accessible media training as and when required at the agency, with a primary focus on agency leadership and subject in areas of high public interest.
- The training will:
•    Build understanding of the modern media landscape.
•    Clarify typical expectations of media.
•    Develop skills for conducting effective media interviews.
- Enhancing public trust through clear and confident communication.
- Supporting Reconciliation through respectful and inclusive messaging.
- Promoting regulatory excellence via consistent and transparent public engagement.
- As part of its 2024–2027 Strategic Plan, the agency aims to strengthen its engagement with Canadians, including Indigenous Peoples through clear and credible communication in the public domain.
- Training Design and Delivery
•    Design and deliver training modules tailored to agency leaders and subject matter.
•    Training must be available in English and French.
•    Delivery formats must include virtual, hybrid and in-person options.
•    Training and associated learning materials must be accessible in accordance with the act (e.g., captioning, screen-reader compatibility, accessible venues).
•    Draft course materials must be provided to the project authority (pa) for feedback, comments and recommendations. Following the updates, the contractor will provide the final version of the course
•    Materials, proposed course syllabus and training regimens electronic multimedia products for the project authority’s (pa) approval and confirmation to proceed.
•    Contractor must conduct a dry-run pilot session to a pre-determined group to test interactivity, usefulness and on-camera sessions.
•    Contractor will use any feedback provided in these sessions to update course materials prior to delivery.
•    Prioritize local trainers and venues accessible by public transit where in-person delivery is required to manage costs and reduce travel emissions.
- Techniques for effective media interviews including on-camera training sessions.
- Expectations and workflows of media personnel.
- Overview of the modern media landscape.
- Crisis communication basics and best-practices.

- Contract Period/Term: 1 year