Website Standardization, Redesign and Hosting Services

The Vendor is required to provide comprehensive website redesign that prioritizes both usability and aesthetics.
- website deliver a new and future-focused digital strategy and web presence that elevates the City and reflects best practices in design, content strategy, user experience, usability, accessibility, and technical implementation
- A combination of Granicus, Wix, WordPress and SiteGround are used to manage the others.
- The back-end system should be user-friendly, designed to accommodate staff members who may not possess advanced technical skills or coding expertise; the external-facing website must be equally accessible, offering an intuitive and easy-to-navigate interface that enhances the user experience for residents and visitors.
- The design must be modern and visually appealing, with the flexibility to maintain a consistently high aesthetic standard across all pages, reflecting the City’s innovative and forward-thinking brand; additionally, the redesigned website must include seamless integration with an online shop to support merchandise sales, ensuring a streamlined and visually attractive shopping experience.
- Target Audience
• Residents who:
oAre seeking information on events or programs,
oWish to use facilities or services,
oWish to participate in City decision making.
• Potential new residents who are considering Lancaster as a place to live.
• Potential new business who are considering Lancaster as a location for their business.
- Goals
• Increase citizen engagement
• Improve page structure and navigation to make information easier to find
• Improve information dissemination from the city
• Mobile Friendliness
• Improved content management and ease of update
- Requirements
• Integration of all City websites/web domains
• Focus on improved user experience
• Follow web standards (HTML5, CSS3)
• Incorporate SEO best practices to improve site visibility. This includes strategies for determining Meta information/tags on each individual webpage, hiding pages from public/internal search and sitemap, naming pages, URL structure, etc.
• Display optimally on a range of screen sizes and devices. A mobile navigation for smaller screens and a desktop navigation for larger screens.
• Render properly in widely used mobile and desktop browsers (Chrome, Edge, Firefox, IE, and Safari)
• Site Statistics/Analytics
• Must be design-friendly to provide users with a modern, aesthetic look and feel
- Integrations
• Single Sign on (SSO)
• Acela
• Tyler EERP
• PrimeGov
• YouTube
• Social Media Sites
• E-commerce Sites (i.e. shopify)
- Assumptions
• Unique Design - We are not looking for a cookie-cutter template solution.
• Content Implementation - The vendor will carry the load of moving any content from the current site to the new site, if needed.
• Information Architecture – Website design must focus on creating a simple, intuitive information architecture with an SEO-friendly navigation that is consistent site-wide and that leverages breadcrumbs and UX/UI best practices.
• Easy Updating – The site should be easy to use and update in a CMS by our team.

- Contract Period/Term: 3 years