Tourism Website Services

The vendor is required to provide website services to the county tourism division of parks, recreation, facilities and tourism.
- Platform by elegant themes is the primary theme installed on the site, with customized divi child themes.
- Extensive custom content directories for businesses and attractions in the area have been built using the toolset plugin; those directories include mapping and directory views and templates built inside of the toolset; the toolset also manages the touts on the website.
- The website is linked and integrated with county tourism’s application programming interface (api) plugins:
• The state savings pass platform for tourism’s discount program
• Threshold 360 integrated mapping system
• Asana booking engine
• True Omni kiosks and itinerary builder
- Extensive redirects for custom domain names are implemented on the site.
- Snazzy maps is used on the site for customized site maps.
- The site’s events calendar is managed through modern tribe’s “the events” calendar functionality, including community events integration; the website also uses a toolset to manage public logins to add and manage content updates, and that is also integrated with “the events” calendar’s public data entry tools.
- Photo/video gallery tools are integrated to highlight events and sights across the county.
- Divi framework and toolset programming plugin suites are used.
- Website access and content updates:
• Tourism staff will provide and approve all content for the website.
• Offeror must have demonstrated knowledge of the word press platform for content management system (CMS).
• Offeror shall:
oProvide recommendations for content and graphics design adjustments as needed or requested.
oBe responsible for completing all necessary website system updates to include any code and plugins.
oBe capable of training internal staff on how to manage all development as well as complete content and code changes on the site as needed.
oBe responsible for additions of contents and pages as needed or requested.
oBe responsible for regular data backups of databases as well as site code.
oMaintain and update all site indexing and search tools.
- Analytics:
• The site must be integrated with google analytics using the google analytics dashboard plugin; this must include google analytics tracking, website analytics, and data tracking.
• The website uses to manage search engine optimization (SEO).
- Advertising:
• Tourism and marketing staff will work with the offeror on advertising to include, but not be limited to:
• Design creation and placement of digital advertisements.
• Google AdWords targeted at specific tourism keywords, developed in conjunction with the tourism marketing staff.
• Targeted social media advertising (primarily Facebook) campaigns focused on events, tourism assets, and programs.
oGeographically and behaviorally targeted display advertising campaigns.
oVideo pre-roll advertising in front of streaming video.
oLocal digital advertising buys as warranted by the campaign focus.
oWeb and email advertising with the state tourism corporation platforms.
oIdentification of new digital platforms to reach the tourism marketing staff’s desired audiences.
oDetailed reporting and evaluation of campaigns to refine the advertising strategy.
oPrint ads for industry newsletters, magazines, and other publications, as requested.
oMaintain all sign-up tools for email newsletters or links to social media integration.
- Strategic planning using existing data:
- Tourism works with a third-party vendor to cull ad campaign data, social data, site traffic data, and market data to build marketing strategies for county tourism.
- Hosting management:
- Offeror must be able to work with and manage the hosting environment, engine, to include, but not be limited to:
oPlugin updates and back-ups
oSecurity certificates
oNew microsite installations
oBased broken link analysis and repair plugin
oDomain names and redirects
oManaging a development/test/live environment for development purposes
oWebsite hosting and CMS platform
- Contract Period/Term: 1 year