The vendor is required to provide a strategic marketing partner to elevate its digital presence with a new college website.
- This partner will spearhead the design, development, and deployment of a modern, responsive, and accessible website.
- It is anticipated that this will be a multi-year project split into phases.
- Agency will collaborate with the college's marketing director and other key stakeholders as needed to discover, strategize, and develop a custom roadmap for this project
- The development process will integrate a robust content management system, seamless third-party integrations, and SEO best practices to ensure optimal performance and scalability.
- Post-development, the chosen agency will implement comprehensive testing, provide detailed training for internal teams, and establish a postlaunch support plan.
- The agency must demonstrate expertise in the following areas:
• Accessibility and compliance standards
• Content management systems
• Content strategy and migration
• Performance and search engine optimization
• Post-launch support and maintenance
• Security and data protection
• Testing and quality assurance
• Training and knowledge transfer
• Website development and system integration
• Website strategy and UX design
- Approach and strategy
• The agency’s strategic approach to designing, developing, and implementing the new website.
• Proposed process for website redesign execution and optimization.
- Pricing and fee structure
• Breakdown of fees, including agency fees, creative fees, and other additional costs associated with web development.
• Explanation of how the agency ensures cost-effectiveness and return on investment.
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: March 13, 2025
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