Website Development Services

The Vendor is required to provide by website development services.
- This new digital platform should serve as a premier resource for visitors, residents, and businesses, highlighting the region’s unique attractions, outdoor recreation, rich history, cultural experiences, and economic opportunities.
- The brand and website should capture the essence of our region, offering an engaging and intuitive user experience that encourages exploration, trip planning, and community involvement.
• The selected vendor will be responsible for creating a responsive, SEO-optimized website with seamless navigation, interactive elements, and a robust content management system (CMS) that allows for easy updates.
- Multi-User Editing & Approval System:
i. Authorized contributors from each city should be able to update their respective community pages.
ii. A workflow approval system should be in place, ensuring that all submitted content is reviewed and approved before publication.
iii. Role-based access for content managers, editors, and approvers to maintain quality and consistency.
- SEO Requirements:
- The website must follow SEO best practices, including:
• Technical SEO:
i. Fast page load speeds, optimized for core web vitals
ii. Mobile-friendly and responsive design
iii. Secure (SSL-certified) and ADA-compliant website structure
iv. Clean URL structures and logical site hierarchy
v. Xml sitemaps and schema markup for rich search results
b. On-page SEO:
i. Keyword optimization based on research for counties, and key attractions
ii. Unique and engaging Meta titles, descriptions, and header tags (h1, h2, h3)
iii. Optimized images with alt text and compressed file sizes for performance
iv. Internal linking structure to improve navigation and search rankings
c. Content SEO:
i. Blog or news section for fresh, keyword-rich content
ii. Location-based landing pages to target visitors searching for activities, events, and destinations in the region
iii. SEO-friendly event listings and tourism guides
d. Local SEO:
i. Integration with google business profile for counties businesses and attractions
ii. Structured data to enhance visibility in local search results
iii. User-generated content opportunities, such as reviews and testimonials, to build credibility
e. Analytics & performance tracking:
i. Google analytics and google search console integration
ii. Heat maps and user behavior tracking for ongoing improvements
iii. SEO performance reports and recommendations for continued optimization
- Data migration: to ensure a smooth transition from any existing platforms or databases, the project must include:
• A detailed migration plan and outlined costs for all existing content, including web pages, images, event listings, and business directories.
• Automated or manual data transfer solutions that maintain URL integrity and minimize SEO disruptions.
• Comprehensive testing to ensure all migrated content is properly formatted, functional, and indexed by search engines.
• Assistance with implementation of third-party software on the website.
- Knowledge and skills training: the selected vendor must provide hands-on training to agency staff to ensure they can efficiently manage and update the website post-launch; this includes:
• Content management system (CMS) training: educating administrators on how to update pages, manage user permissions, and review submitted content.
• SEO training: best practices for ongoing content creation and optimization.
• Technical support overview: guidance on handling common technical issues and when to escalate support requests.
• Training documentation: step-by-step guides and video tutorials for future reference.
- Long-term Management and Maintenance:
• Technical Support: Clear service level agreements (SLAs) for issue resolution and troubleshooting.
• Security Updates & Patches: Regular updates to maintain website security and prevent vulnerabilities.
• Performance Optimization: Ongoing improvements to page speed, hosting, and uptime monitoring.
• Content Support: Options for assistance with significant content updates, redesigns, or new feature implementations.
• Annual SEO Audits: Reviewing and refining site optimization based on search trends and performance analytics.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: March 17, 2025