Website Redesign Services

The vendor is required to provide website design agencies or consultants to provide comprehensive website redesign services.
- This redesign is to enhance the overall user experience, improve website performance, modernize the digital presence, and ensure that the design reflects authority brand and business goals.
- A solution that focuses on intuitive navigation, mobile responsiveness, SEO optimization, and modern, appealing design.
- website serves both passengers and stakeholders, offering information about ticketing, fare offers, rider information, stations, schedule, service alerts, blog, authority board of directors, and related programs and projects.
- The website redesign should address the following:
• User experience (UX) design: redesign the website to enhance ease of navigation, intuitive flow, accessibility, and seamless interaction for all types of users.
• User interface (UI) design: provide a modern, visually appealing design that aligns with our brand identity, is compatible with the Amtrak® booking widget, and can effectively display key items such as our service alerts, route map, schedules, FAQS, and other calls-to-action (CTAS).
• This should be achieved while keeping capitol corridor branding guidelines.
• Mobile optimization: the website must be fully responsive across all screen sizes and devices, including desktops, tablets, and smartphones and must be functional with all standard web browsers.
• Search engine optimization (SEO): ensure the website is built with SEO best practices, including clean code, optimized images, proper header tags, Meta descriptions, and structured data.
• Integrations: zoho, Granicus, legistrar (or similar), GTFS real-time, and others, and be fully translated.
• Website performance: improve page load times and ensure the site performs well across all devices and internet speeds.
• Content management system (CMS): a user-friendly, flexible CMS that allows our team to easily update and manage content including a blog, events calendar, document repository, etc.
• CMS should connect to our current google analytics account.
• Security: ensure robust security practices, including SSL certificates, secure login protocols, and protection against common vulnerabilities.
• Research & discovery: conduct target audience research and focus groups to define user personas and design the site based on the preferences and behaviors of our key audience groups.
• Also, conduct competitor analysis to identify opportunities and areas for improvement.
• Design: create wireframes for key pages to outline the structure and layout.
• Provide design mockups of key pages and offer an interactive prototype for testing.
• Ensure that the website’s visual design aligns with capitol corridor’s current brand guidelines.
• Focus on intuitive user flows, easy navigation, and accessibility.
• Site should comply with the American disabilities act (ADA).
• Finally, develop a content prioritization and site-map method to govern the layout and hierarchy of the site.
• All items should incorporate feedback and approval from authority.
• Development: convert approved mockups into responsive html, CSS, and JavaScript (and all other pertinent languages as applicable), ensuring compatibility with modern browsers.
• Build a secure and scalable back-end system, integrating necessary features such as Amtrak® booking widget, etc.
• Optimize the site structure for SEO, including metadata, schema markup, and clean code for indexing by search engines.
• SEO strategy to receive input and approval by authority.
• Migrate existing content from the old site to the new platform.
• Integration of translations, contact forms, blog, social media, google analytics, etc. ensure hosting and domain registration is established as well as the secure sockets layer (SSL) certificate.
• Quality assurance/quality control & testing: test the website across a variety of devices and browsers to ensure a consistent experience.
• Conduct usability testing to assess user interactions and gather feedback before the final launch.
• Address any bugs, broken links, or technical issues discovered during testing.
• Conduct CMS platform training for authority staff who will have editor or administration access.
• Maintenance services, website improvements, customer service: hosting maintenance including monthly backups, software updates, security updates and plug-in updates.
• Monthly reporting on site analytics.
• General content updates and new content development based on the needs of authority and its marketing program.
- Contract Period/Term: 1 year