Website and Creative Services

The vendor is required to provide to date, this has included a consumer website, an industry website and a general awareness campaign that included television commercials, billboards and online ads.
- Includes the refresh of the board website, the migration of one or both websites to a unified CMS, ongoing hosting and website improvements and the creation of consumer education campaigns.
- The two websites are currently hosted by different providers on different content management systems.
- The board requires creative services to design and implement consumer education campaign(s) on purchasing automobile insurance in state.
- The campaign(s) are to help state understand:
• Their rights and responsibilities as insurance consumers,
• Government actions on automobile insurance, and
• Where to find help with automobile insurance issues.  - The board requires website harmonization
- Both websites need to be on the same web content management system (CMS).
- This will involve transferring content for one or both websites to a new CMS
- The original board site will require a website refresh and the integration of multi-lingual functionality.
- The board will require training and documentation for staff on any new content management system
- Website design and hosting are fixed rate services.
- Design and implement annual consumer education campaign(s) on purchasing automobile insurance in state.
- Campaign services include conception, creative creation, media buying and reporting.
- Website content management system harmonization
• At the end of the project, both websites will be on the same CMS.
• There is no preference to CMS type, but it should be a modern CMS that includes current functionality with flexible, reusable components (ex: Gutenberg for WordPress, Drupal 11, etc.).
• All content on the website should be editable by board.
• Vendor should display their ability to meet modern web development practices by using version control, test environments and other methodologies.
- Training and documentation for board staff on the website content management system
- The board may also require the proponent to assist in the development of social media strategies and other consumer education activities.
- Contract Period/Term: 2 years