Website and Marketing Services

The vendor is required to provide website and marketing services.
- The agency website is built on WordPress and serves as a hub for:
• Event & training listings
• Blog content
• Business support resources
• Program and rental information
- Currently, a consultant manages the site’s hosting, maintenance, a monthly e-newsletter, and social media (Facebook & LinkedIn), including content creation for web, social, and print materials.
- The website is outdated and in need have:
• Reorganization to improve UX/navigation
• Content updates to better reflect services
• Design refresh for modern branding - Web hosting & maintenance
• Provide hosting
• Security updates, monitoring, troubleshooting
• Routine backups and uptime management
- Content & design updates (2-4 hours/month)
• Webpage edits, minor design tweaks
• SEO optimization
- Suggested website refresh updates: note that some of the tasks herein are being addressed for the short term but will likely need a longer term design solution.
- Main menu & navigation updates
• Current sections & proposed changes
1. Home
○ Ensure services section (mid-page) is clickable, linking to dedicated service pages.
2. About you (consider renaming for clarity—perhaps "who we serve")
○ Revise wording and update visuals to align with branding and messaging goals.
3. Programs and services → rename to “services”
○ Reorganize to include:
▪ Private offices
▪ Business incubator
▪ Community lab
▪ Co-working space
▪ Business affiliate program (ensure descriptions are current and engaging.)
4. Our companies (new section: consolidating related content in one place)
○ Move case studies here.
○ Include current incubator residents and alumni profiles.
5. Business resources (refocusing this section for clarity and usability)
○ Move educational programming here (previously under case studies).
○ Overhaul blog structure to better serve entrepreneurs and center activities.
○ Change events to events & networking (to better reflect business-oriented programming).
6. About us
○ Move contact into this section (removing it as a standalone menu item).
○ Retain in the news and job opportunities.
- News
• Include earned media (coverage from external publications).
• Include press releases, even if they weren’t picked up, with proper dateline formatting.
- Events & networking
• Include only networking-focused events (not training).
• Feature business networking opportunities in and around ells worth (e.g., rotary, Chamber events).
- Educational programming
• Remove riverside chats and dream workshop series (discontinued programs).
• Implement a training calendar for on-site classes hosted at agency.
• Create a centralized landing page that links to external training schedules (e.g., SBDC, CEI, score), with event badges to indicate partner organizations hosting offsite events.
- Start-up tools
• Review and update videos, links, and slide decks to ensure accuracy and relevance.
- Service-specific updates
- Business incubator
• Work with staff to confirm that FAQS are accurate and up to date.
- Business affiliate program
• Clarify program details, including:
○ Available resources for participants.
○ How businesses can leverage the program’s benefits.
- Outlines suggested changes to improve the user experience (UX) and navigation of the existing website.
- UX/UI enhancements
• Improve site navigation, consolidate content
• Optimize for mobile and accessibility compliance
• Performance improvements (speed, SEO, security)
- Content reorganization
• Update page structure for better clarity
• Implement new menu structure
- Visual & branding updates
• Improve homepage layout & visuals
• Update outdated imagery and formatting
- Full rebrand & new website
1. Brand identity overhaul
• Develop new logo, typography, color palette
• Update branding across web, social, and print
2. New website design & build
• Custom WordPress site
• Modern, scalable UX/UI
• Fully mobile-responsive
• SEO & accessibility best practices
3. Content strategy
• Refinement of messaging to align with agency evolving mission
• SEO-optimized copywriting.
- Technical Requirements
• Platform: WordPress (preferred)
• Mobile-friendly & responsive
• SEO optimized (technical & content-level)
• ADA Compliance ADA compliant by 2027, (WCAG 2.1 Level AA)
• Security protocols & data protection.
- Questions/Inquires Deadline: April 28, 2025