New Energy Emissions and Information Advocacy Website and Data Portal Services

The vendor is required to provide the province requires creation of a publicly accessible, easy to use information data portal aggregating publicly available energy-related data for consumption and use by the public, media, academics and the business sector, which will be integrated into the new website and updated on a quarterly-basis.
- The successful proponent will lead and develop new properties supporting the above objectives, with the following deliverables:
• Project management and coordination
• Strategy and planning
• concept development and execution
• Landing page and microsite
• Raw images for web and other communication materials
• New brand story, wordmark logo, digital and visual identity guide.
• New website which is a clean simple design with four (4) key elements:
o Data and research;
o Editorial content;
o Graphics and video; and
o Government of state news and resources.
• Migration of existing content (articles, graphics, videos, research) and social media properties to new brand.
• Testing and quality assurance.
- Include for services:
1. Project management and coordination
• Project planning: develop a detailed project plan outlining key milestone, timelines, and deliverables.
• Coordination: coordinate with internal stakeholders and technical teams to ensure smooth project execution.
• Reporting: provide regular progress reports and updates to the project team.
2. Strategy and planning
• Needs assessment: conduct a thorough needs assessment to understand the project requirements and objectives.
• Strategic planning: develop a strategic plan that aligns with the province's goals and objectives.
• Content strategy: create a content strategy that outlines the approach for content creation, management, and distribution.
3. Concept development and execution
• Concept design: develop initial design concepts and prototypes for review and feedback.
• Execution: execute the approved design concepts, ensuring they align with the brand identity and project goals.
4. Landing page and microsite
• Design and development: design and develop a landing page or microsite that effectively communicates key messages and drives user engagement.
• Optimization: optimize the landing page/microsite for search engines and user experience.
5. raw images for web and other communication materials
• Photography: capture high-quality images for use on the website and other communication materials.
• Image editing: edit and optimize images for web use, ensuring they are visually appealing and aligned with the brand identity.
• Graphic and media assets: successful proponent will supply appropriately licensed, original editable graphic and media asset files as part of RFP deliverables.
6. New brand story, wordmark logo, digital and visual identity guide
• Brand story: develop a compelling brand story that communicates the province’s mission, vision, and values.
• Wordmark logo: design a new wordmark logo that represents the brand identity.
• Digital and visual identity guide: create a comprehensive guide that outlines the brand's digital and visual identity, including color schemes, typography, and imagery.
• Corporate visual identity: align with the agency visual identity manual for goa branding, if applicable, and subject to the province’s discretion.
7. New website design and development
• Clean and simple design: develop a clean and simple website design that includes the following key elements:
o Data and research: present data and research in an accessible and engaging manner.
o Editorial content: feature high-quality editorial content that informs and engages users.
o Graphics and video: incorporate graphics and video to enhance the user experience.
o Agency news and resources: provide up-to-date news and resources from the agency .
8. Information data portal
• Data aggregation: design a publicly accessible, easy-to-use information data portal that aggregates publicly available energy-related data.
• Integration: integrate the data portal into the new website.
• Quarterly updates: ensure the data portal is updated on a quarterly basis.
9. Content migration
• Existing content: migrate existing content (articles, graphics, videos, research) to the new website.
• Social media properties: transfer social media properties to the new brand.
10. Mandatory technical requirements
• Hosting and CMS: website shall be hosted on a hosting platform provided by the province using approved content management system (CMS) software (Umbraco preferred).
• The selected proponent will work the province’s technical team to transition to operations.
• Analytics integration: integrate with analytics tools (e.g., google analytics) to monitor and analyze website performance.
keyword research: conduct keyword research to identify relevant search terms for industry.
• On-page SEO: optimize website content, meta tags, headings, and images for search engines.
• Technical SEO: ensure the website has a clean and efficient code structure, fast loading times, and mobile optimization.
11. Testing and quality assurance
• Usability testing: conduct usability testing to identify and address any user experience issues.
• Cross-browser testing: ensure the website is compatible with all major web browsers and mobile devices (e.g., chrome, Firefox, safari, edge).
• Web accessibility testing: web site must comply with web content accessibility guidelines.