Website Redesign Services

The vendor is required to provide without an integrated website to connect these tools and experiences, agency will not be able to fully leverage the potential of this technology.
- Current network of more than 70 interconnected websites was designed in 2014 and launched in 2015, during a period of rapid organizational growth.
- The new website will:
• Strengthen connections with agency community
• Improve access to programs and services
• Enhance donor recruitment, retention, and stewardship
• Unify digital communications and tools
• Streamline volunteer and staff recruitment pathways.
- Requirements
1. Website
• Modern, world-class design and information architecture that aligns with current web design and UX/UI best practices — prioritizing clarity, accessibility, visual appeal, and intuitive user flow across all devices. 
• Deliver clear, accessible, and emotionally resonant content tailored to reflecting agency emotional mission, multiple audiences, including customers, donors, volunteers, staff, and partners. 
• Ability to tag and push content, events, program highlights, and other content for display on multiple pages or areas of the website, including agency social media content. 
• Provide intuitive, accessible, and mobile-responsive navigation that adjusts to screen size and user behavior and is specifically optimized for users on mobile devices and otherwise operating in mobile environments. 
• Offer dynamic content personalization based on user identity (e.g., service member, spouse, volunteer, donor) and shared preferences. 
• Include a robust, customizable search tool to help users easily find programs, content, or events. 
• Enable presentation of compelling forms of media (e.g., stories, testimonials, videos) prominently across key pages. 
• Allow for user-specific experiences, such as tailored donor or customer journeys and location-based content recommendations. 
• Allow visitors to save preferences for future visits and receive tailored content on return. 
• Enable secure and user-friendly methods for contacting agency staff and capturing visitor email addresses. 
• Support rich media and homepage customization to highlight campaigns, key stories, and organizational priorities. 
• Provide clear and consistent calls to action – such as donate, volunteer, find help, or join — across pages and templates. 
• Include a shared, searchable calendar of events with filtering options by location, date, or interest. 
• Track visitor behavior and engagement through tools like google analytics and testing software to inform site optimization. 
• Offer chatbot or live chat functionality to provide responsive and accessible customer service. 
• Ensure all public forms are secure, include spam protection (e.g., captcha or honeypots), and validate data before submission. 
• Handle personally identifiable information (PII) securely, with encrypted transmission, secure storage, and validation on all public forms. 
• Enforce https (TLS v1.2+) across all pages and comply with PCI DSS if processing payments where necessary — ideally avoiding direct credit card data handling. 
• Meet or exceed accessibility standards (e.g., WCAG), ensuring full usability for visitors with disabilities. 
• Provide cookie consent controls and transparent tracking policies that comply with privacy regulations. 
• Support branded campaign activations by enabling rapid creation of custom landing pages, storytelling modules and calls to action using reusable templates and assets. 
• Explore available technology to streamline experiences for our constituents (e.g., chatbot to answer FAQs).
2. Content management system (CMS)
• Support flexible content management and rapid updates by nontechnical staff, including announcements, campaigns, and stories, to include low-learning-curve interface with drag-and-drop tools for content creation and page building. 
• Seamless integration with salesforce and other enterprise platforms using secure, well-documented restful APIs and modular, scalable architecture. 
• To include third-party platforms and tools: email marketing, analytics, donation platforms, volunteer management systems, and live chat systems. 
• Role-based access control with granular permissions and approval workflows for content editors, publishers, and administrators in line with least privilege principles. 
• Support for managing both global and localized content within a single platform, including possible multilingual content. 
• Reusable content blocks and templates to ensure consistency and streamline content creation. 
• Simple media management including drag-and-drop uploads, automatic image optimization, and alt text generation, and integration with a centralized brand asset library to ensure consistent use of approved visuals 
• Structured content types (e.g., events, articles, programs) and reusable components with dynamic tagging schema to maintain design consistency and reduce duplication. 
• Built-in SEO optimization tools and tagging/filtering functionality to improve search rankings and content discoverability. 
• Content performance tracking to measure engagement and inform strategy. 
• Workflow support for content review, approval, versioning, and rollback to support governance and reduce errors. 
• Accessibility features to meet or exceed WCAG standards for users with disabilities. 
• Personalization capabilities to deliver content based on user behavior, preferences, or location. 
• Inline content guidance and writing suggestions to assist staff in creating quality content. 
• Real-time audit logs of user activity with export capability for external monitoring and forensic needs. 
• Secure authentication including SSO via microsoft Entra id (SAML) and MFA for native accounts. 
• Data security measures such as encrypted data in transit/at rest, logical segregation of sensitive data, and lifecycle management. 
• SaaS delivery preferred; PaaS must be azure-based if proposed. high availability (99.999%) and elastic scaling required. 
• Development, staging, and production environments must be fully isolated with ci/cd automation and infrastructure-as-code support. 
• Support for automated backups, tested disaster recovery, and use of a CDN to ensure speed, reliability, and protection from DDoS. 
• Support for structured content delivery via rest or GraphQL APIs for use across web, mobile, and third-party platforms. 
• Security features including WAF, OWASP-compliant hardening, file upload scanning, and protected public APIs with rate limiting. 
• Include modular storytelling templates for featured stories, testimonials, interviews and other key content that can be tagged, reused and cross-promoted throughout the site.
3. Self-serving constituent (customer and donor) portals
• Build a seamless transition, consistent branding/visual experience, and optimal performance from the website to the existing constituent portal(s), enabled through the salesforce experience cloud. 
• Confirm that agency salesforce experience cloud-based portal(s) are providing secure, user-friendly login experience with personalized dashboards and content tailored to the user’s role, location, and interests. 
• Provide recommendations and expertise to optimize portals to drive maximum engagement and at a minimum, encourage constituents to update their personal information, communication preferences, and areas of interest. 
• Offer access to exclusive program or partner content, entertainment features, and special media (e.g., MVPs, videos), where legally applicable, as well as supporter stewardship content. 
• Present a personalized calendar of local events with the ability to register, add to personal calendars, and receive reminders or updates. 
• Support center-related actions, including location lookup, viewing amenities and hours (“know before you go”), checking in, and accessing maps of available resources. 
• Allow customers to submit program-specific requests (e.g., care packages, rapid response gaming kits, uso2go) and complete activities like reading recordings. 
• Enable room reservation capabilities through integration with platforms like Skedda, showing availability and allowing military related bookings. 
• Display customers’ engagement history with visual indicators or gamification features such as badges and participation tracking. 
• Provide a content library with resources, how-to guides, and activities based on expressed interests. 
• Enable feedback collection on programs, upvoting or voting on content, and tools for users to share events or experiences with peers. 
• Include location-aware and role-responsive features to dynamically adapt displayed content and services. 
• Support a message board or localized news area for individual bases or centers. 
• Display rotating or curated “messages of support” from donors and the broader agency community. 
• Allow seamless access to the portal via simple mechanisms like email or text passcodes to lower barriers to entry. 
• Facilitate word-of-mouth promotion through shareable content and tools for users to express appreciation or testimonials. 
• Allow financial supporters to view how their contributions are making an impact, including data points, stories, quotes, and metrics related to their areas of interest. 
• Provide interactive tools such as infographics or dashboards to visualize agency metrics and the donor’s impact in real time. 
• Recognize donation milestones, anniversaries, or dual roles (e.g., donor + volunteer) with personalized acknowledgments. 
• Enable easy management of recurring donations, including updates to payment details and giving frequency. 
• Offer educational content about estate and legacy giving to encourage long-term philanthropic planning. 
• Deliver personalized follow-ups via email or in-portal messages after a donation is made. 
• Allow donors to learn about progress or improvements at centers they’ve previously supported or visited, including project updates and photos. 
• Let donors subscribe to specific content topics (e.g., care packages, military family support) and receive email alerts when new related content is available. 
• Provide tools for donors to make a new or additional donation through the portal.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 14, 2025