Establishing and Maintaining Sales of Digital Advertising Services

The Vendor is required to provide for establishing and maintaining sales of digital advertising on the state keys and website tourism partner advertising sales for the council website.
- The retained agency will work with the agency staff and the website agency of record in implementing, managing and optimizing a tourism partner advertising sales program that offers local stakeholders the opportunity to place brand aligned ads on, which receives approximately 4.5M visitors per year.
- These ads need to work seamlessly with the destination’s website, align with the destination’s brand, and generate non-tax revenue without compromising the user experience of the website or the integrity of tourism messaging.
- Digital Advertising Strategy and Sales
•    Scope and execute a program to sell and manage digital advertisements working with local tourism businesses and organizations aligned with council goals and brand standards
•    Sell advertising inventory to qualified tourism partner advertisers for placement on the council website
•    Recommend website ad format and placements that balance user experience with revenue potential, for review and approval by the council.
- Technology and Integration
•    Provide or integrate with an ad-serving platform (e.g. Google ad manager) with sufficient bandwidth to ensure a high-quality user experience with no degradation to the council website
•    Ensure ads are responsive and optimized across devices
•    Maintain compliance with privacy regulations and accessibility guidelines (e.g. WCAG 2.1)
•    Work collaboratively with council staff and web agency for necessary integrations, data flows, and user experience optimization
- Creative and Inventory Management
•    Manage collection of partner-submitted creative assets and approval workflows with the council prior to placement on the website
•    Ensure quality control and adherence to council brand standards
•    Recommend and enforce technical specifications for ads, featured listings and placements, or sponsored editorial content
- Advertising Operations
•    Handle end-to-end ad sales operations, including contract management, invoicing, billing and collections with the advertising partners
•    Administer advertiser agreements and ensure fulfillment of ad placement terms
•    Track and manage ad placement dates, renewal timelines and deliverables
•    Provide monthly, quarterly and annual reports detailing advertiser performance, payment status and contract renewals
•    Serve as primary point of contact for advertiser communications, support and issue resolution
- Performance Tracking and Reporting
•    Provide monthly performance reports, including impressions, click-through rates and revenue
•    Offer real-time dashboards or access to performance metrics
•    Make optimization recommendations based on performance trends.

- Contract Period/Term: 3 years