Website Redesign Services

The Vendor is required to provide a comprehensive redesign of the agency website to ensure that it reflects current best practices in design, accessibility, and user engagement.
- The new site should serve as a dynamic, user-friendly platform that effectively communicates agency mission: to ensure that all state youth are prepared for meaningful careers through coordinated efforts between education and workforce development.
- The redesigned website must be modern, visually compelling, and accessible to a range of users, including students, families, educators, employers, and community partners
- The goal is to create a digital experience that is intuitive and informative, allowing each audience segment to quickly find relevant resources, understand available opportunities, and take actionable steps.
- Key objectives include:
•    Enhanced Storytelling: Use engaging visuals and narrative strategies to highlight student success stories, partnerships, and outcomes that illustrate the impact of agency. 
•    Improved User Experience: Design intuitive navigation and streamlined content (with consideration for content available on other agency websites such as the Department).
•    Audience Segmentation: Tailor content and user journeys to meet the needs of different stakeholders (e.g., students, educators, employers) through personalized pathways and calls to action.
•    Increased Engagement: Encourage exploration and participation by creating clear, compelling, and up-to-date touchpoints across the site.
•    Accessibility and Compliance: Ensure the website is accessible to users of all abilities.
•    Scalability and Sustainability: Build a site framework that can be sustained by the agency Core Team and easily updated with agency evolving programs and initiatives.
- The website redesign project will proceed through six key phases:
•    Information Gathering: Collaborate with the agency Core Team to gain a deep understanding of the initiative’s goals, target audiences, and vision for the new website.
•    Preliminary Design: Develop an initial updated site map and layout concepts in close coordination with the agency Core Team. Gather feedback and refine accordingly.
•    Website Development: Build the new website based on the approved site map and design elements, adhering to the scope outlined below.
•    Final Review and Revisions: Conduct a comprehensive review with the agency Core Team to finalize the site, incorporating feedback prior to launch.
•    Launch: Support the official launch of the updated website. Deliver complementary promotional resources and assist in executing a strategic rollout.
•    Testing and Transition Support: Ensure smooth website functionality and user experience post-launch. Provide the agency Core Team with the tools, training, and documentation needed for ongoing site maintenance and sustainability
- Three core components:
•    Website Improvement Services
•    Advertising/Marketing
•    Sustainable Maintenance and Improvement
- Website Improvement Services
•    Server Setup and Security
o    Support selection and setting up the server for the new agency website.
o    Add SSL Certificate to ensure secure transmission of private data.
•    Update the agency Site Map
o    Develop a Site Map that reduces down the current sites sprawl into a smaller subset of pages with the direction of the agency Core Team
a.    Receive feedback from agency core team for up to 2 rounds of iteration.
•    Design & develop the new website
o    Design an intuitive homepage that provides easy access to all internal pages.
o    Designing layout for subpages including full-width images & video, parallax scrolling, backgrounds and content, and interactive sections.
o    Developing the Home Page and up to 15 pages (current size of site)
b.    This may utilize the existing subpage layouts or could be new pages/layout based upon the updated site map.
•    Analytics & Performance Tracking
o    Integrate metrics tracking
•    Responsiveness and Accessibility
o    Optimize the site for seamless performance across all devices and screen sizes, ensuring full mobile compatibility.
c.    Enable mobile optimization.
o    Streamline connections between agency website and government agency websites.
•    Development of Updated Visual Branding & Storytelling Content
o    Update imagery/branding (logos, graphics, photography, and videography)
o    Work collaboratively with agency core team to identify stakeholders/spotlights that can be turned into interviews/videos/stories to be incorporated into the updated website design.
d.    At least 3 current student and/or recent alum stories to be included.
- Advertising/Marketing
•    Communications support for the launch of the updated website and agency : Destination 2030 Including but not limited to:
o    Promotional flyers,
o    Infographics
o    A robust social media content calendar for participating agency government agencies aligned with the roll out of the updated website
o    This will be inclusive of new student/alum/stakeholder stories.
- Sustainable Maintenance and Improvement
•    Provide support on all functionality developed for the updated agency website as well as plugins used by us during the project for 30 days after launch.
o    Any further updates, changes, or support questions will be provided on an ad hoc basis and incur additional fees related to time spent providing said support.
•    Transition server ownership/access to designated members of the agency Core Team and provide technical support within the 30 days following the website launch to support the ongoing oversight and maintenance of the updated website.