Website CMS and Personalization Solutions

The Vendor is required to provide for one or more tools — including, but not limited to, a cloud-hosted (preferred) or self-hosted enterprise content management system—that can integrate with our web tools and CRM, Slate.
- System that is easy to use on a feature-rich platform, supporting multiple content types, flexible page layouts, multimedia, and enabling large-scale content personalization, while integrating seamlessly with our branded look and feel.
- The ideal solution(s) should be user-friendly, vendor-supported, integrate with third-party tools, and include enhancements like personalization, AI-powered search and editing, device previews, and SEO/GEO/AEO optimization.
- It is essential that the system be intuitive, allowing people with minimal training to find and update their own web content.
- Content Management System (CMS)
•    The system must be easy to use for non-technical web editors to create web pages, update their content, and manage files and media, such as images, videos, and documents.
•    The system must allow for the creation of a variety of content types, offer flexible page layouts, and metadata fields for SEO content.
•    The system must have a way to manage news articles and aggregate content based on multiple taxonomies/categories (e.g., date, departments, topics), and have a way to search for and share articles across sites.
•    The system must allow for multiple working sessions in multiple browser tabs simultaneously. 
•    The ability to schedule publishing to make content live at a future date or to publish pages on demand.
•    Ability to have a piece of content that can be updated in one place but appear on multiple pages. For example, rankings and statistics: have a library of rankings that could be displayed on multiple pages and we update them once.
•    An SEO metadata and content builder.
•    Ability to search for/audit content within the system, including pages, files, folders, documents, key phrases within content, etc. We need to be able to export these reports into spreadsheets.
•    The system must provide workflows to monitor document uploads and facilitate content quality reviews, approvals, and other compliance processes.
•    The system must provide reports for system usage, analytics, broken links, stale content, accessibility errors, and SEO quality.
•    Content versioning is required, and all past versions of content must be maintained and easily accessible at any time, including the ability to revert pages and assets to any previous versions to meet records retention needs as a public State institution.
•    Must be able to customize the WYSIWYG editor features to prevent editors from adding their own fonts and colors to the site content.
•    Documentation and virtual, live or asynchronous, training are provided to various roles, including web editors, web developers, and system administrators.
•    A cloud-hosted (preferred) or self-hosted enterprise content management system that can manage 300+ sites comprising 13,000+ pages, run by 160+ users, and is supported by the vendor with regular upgrades and feature improvements. We are not looking to develop a custom CMS.
•    Allows content to be reviewed by multiple parties on test before going live to the public.
•    Ability to publish content to multiple servers/destinations.
•    Content personalization and customization, which tailors page content and media to a variety of audience segments, demographics, and personas, can be built into the CMS or integrated with personalization tools.
•    The content management system is secure and allows for single sign-on.
•    Easy to manage redirects and provides error reporting to reduce risk prior to saving changes.
•    Ability to see which pages are being actively worked on by another user to avoid overwriting someone else’s work.
•    The system must be compatible with our current website templates and designs.
•    Must have a way to support pages with content in multiple languages.
•    The system must provide robust permissions for managing access to content for specific roles, sites, and pages.
•    Ability to edit images (crop, resize, select area of emphasis within photos, etc.) in the system.
- Provide to migrate and integrate our existing academic program search tool, currently hosted in WordPress, into the primary CMS in order to streamline systems, consolidate high-priority content under the top-level domain, and strengthen overall SEO performance.
- This integration should ensure a seamless user experience, consistent branding, and improved discoverability of academic programs.
- The enhanced Program Finder should provide a robust, user-centered browsing, filtering, and search experience tailored specifically to prospective students evaluating academic offerings.
- Faceted/Filtered Navigation: Users must be able to narrow results by key attributes such as degree type, academic discipline, career outcomes, format (in-person, online, hybrid), and location; or search by keyword and title.
•    If a user searches by multiple filters, the list should be able to return results that match all of those filters to narrow down their options.
- Configurable Taxonomies: Administrative users must be able to define, update, and reprioritize categories and filters without vendor assistance. Categories should be linkable to profiteered views.
- Dynamic Program Presentation: The ability to highlight featured or strategic programs within listings or on landing pages to support enrollment priorities.
- Scalability: Capacity to accommodate new programs and career pages and evolving academic structures with minimal redevelopment. - Advanced AI and Machine Learning
•    Predictive modeling for recruitment yield, financial aid optimization, and student engagement.
•    Natural language generation for custom content snippets.
•    Automated testing and optimization for campaigns and experiences.
•    Language translation for international audiences.
- Journey Orchestration
•    Tools to map and deliver adaptive student journeys that adjust based on real-time behaviors.
•    Capability to design multi-step, multi-channel engagement flows.
•    Integration with chatbots/virtual assistants to extend personalization into conversational interfaces.
- Scalability and Flexibility
•    Cloud-based infrastructure built for high-volume data and traffic.
•    Modular features that allow city to grow from segmentation to true 1:1 hyper personalization.
•    Open API framework for future integrations.
- Single View of the Student
•    Comprehensive profile that combines demographics, interests, behaviors, communications, and outcomes.
•    Ability to share unified student data across systems to drive consistent engagement.
•    Portability of data for institutional reporting and analytics.

- Contract Period/Term: 1 year
- Questions/Inquires Deadline: November 14, 2025