Digital Signage Services

The Vendor is required to provide economic consultant services to provide a market study that analyzes advertising revenue generation and market saturation related to digital signage.
- Provide a comprehensive analysis of the potential economic effects of the proposed Digital Signage Ordinance, focusing on two primary areas:
•    Estimating the potential revenue that could be generated within the digital advertising market.
•    Assessing the potential effects of advertising saturation on consumer engagement, advertiser ROI, and overall market dynamics.
- Revenue Estimation:
•    Forecast of total market size for digital advertising on the third street promenade and county place shopping center
•    Breakdown of potential revenue generation by number of digital displays.
•    Forecast of revenue growth trends over the next 15-20 years.
- Advertising Saturation Impact:
•    Analysis of how advertising saturation impacts consumer behavior, including ad fatigue, engagement rates, and potential shifts in content consumption.
•    Impact assessment on advertiser ROI due to increased competition and oversaturation of ad space.
- Comprehensive Market Study
•    The study will be used to inform the ordinance's regulatory framework (such as appropriate number of permitted signage).
•    The consultant will be retained to assist the City on an as-need basis in negotiating financial terms of future development agreements with signage operators, utilizing the knowledge and recommendations of the market study.

- Contract Period/Term: 5 years
- Questions/Inquires Deadline: July 31, 2025