Communications and Graphic Design Support Services

The Vendor is required to communications and graphic design support for the agency promise program.
- Content development
•    Produce monthly editorial calendars and develop compelling stories across all channels. 
•    Update center programming guide tri-annually (fall, winter, winter and spring and summer). 
•    Update center flyers (general, February break, spring break, specialty enrichment and trunk-or-treat, transportation program) annually. 
•    Design program two flyers for high school and veteran audiences annually. 
•    Update center and program digital billboard advertising quarterly. 
•    Create center and program mail chimp newsletter templates. 
•    Design monthly Instagram and Facebook content for the center and program (approximately 16 annually). 
•    Generate original media assets (photo shoots, video shorts and reels) quarterly to showcase center and program benefits; maintain an archive for future use.
- Digital marketing and SEO
•    Optimize the city’s center and college promise webpages for local search by enhancing metadata, adding location keywords and ensuring mobile friendly signup forms.
•    Collaborate with the city to strategize and manage advertising on next door and Meta (Instagram and Facebook); craft audience-specific parameters for advertising to targeted demographics to optimize campaigns for two to five campaigns annually.
- Communications consultant will:
•    Measure the success of tactical implementation of the center strategic communications plan by tracking and reporting performance metrics:
o    center 
1.    Increase website visits to program pages by a defined percentage (leveraging local SEO and next-door).
2.    Search engine ranking for keywords
3.    Improve enrollment conversion rates; track the impact of SMS and email campaigns on signups.
4.    Grow social media reach and engagement (followers, shares, comments) across Meta and next door.
5.    Achieve specified attendance targets for open houses and info sessions.
6.    Gather community feedback via surveys to gauge awareness and satisfaction.
o    Program
1.    Increase website visits to program pages by +30%.
- Total cost of $50,000 - $100,000.

- Contract Period/Term: 2 years
- Questions/Inquires Deadline: September 19, 2025