Paid Media Strategy Buying and Management Services

The vendor is required to provide paid media campaigns across multiple digital platforms including meta, google ads, YouTube, programmatic and display, LinkedIn, Tiktok, reddit, Pinterest, and more.
- Paid media to advance a range of, including:
• Raising awareness of our mission and work
• Driving lead generation and engagement
• Supporting donor acquisition and revenue generation
• Promoting key initiatives, events, campaigns and conservation stories 1. Campaign strategy and planning
• Recommend platform mix and targeting approaches
• Translate agency goals into measurable media strategies
• Provide media plans with clear rationale for spend and expected results
2. Platform setup and management
• Manage campaigns across multiple digital platforms
• Set up and manage audience targeting, creative testing, and budget allocation
• Ensure correct UTM tracking, pixel setup, and conversions are in place
3. Creative support
• Recommend formats and creative best practices
4. Reporting and insights
• Provide performance reports and insights
• Report on platform-level and campaign-level KPIs
• Make recommendations for ongoing improvement
5. Strategic collaboration
• Coordinate with agency internal team and external partners (e.g., creative vendors)
• Advise on upcoming campaigns and budgeting opportunities
• Provide post-campaign wrap-ups and learnings.
- Questions/Inquires Deadline: August 8, 2025