Public Relations Services

The vendor is required to provide public relations services for include:
1. Develop a tour plan
•    The tour plan must include connecting with community organizations and public and catholic school divisions with high school immersion programs) across state and organize public relation events with these same schools and communities. 
•    Provide support with logistics.
•    Based on their knowledge of the state francophone communities, the vendor will identify and recommend the most effective areas to target.
2. Promotional materials
•    Social media promotional campaign leading up, during, and following tour. 
•    Production of promotional materials.
3. Media tools
•    Create media tools for the tour
•    Hold intellectual property rights to media content create and used.
4. Media correspondence
•    Correspond with media outlets as required. 
•    Provide speaking points for all media interviews to designated
5. Optional
•    Provide a schedule and propose media content to re-engage with the same target audience in the winter of 2026.