Professional Advisory Communications Training Media and Design Services

The Vendor is required to provide employs staff dedicated to the tourism and cultural industry sectors to guide tourism development through continued collaboration between government and stakeholders, to develop and coordinate initiatives and programs to support state cultural industries, and to provide quality advice and support concerning tourism and cultural industry related programs, development, and innovation.
- Provide Technical Advice and Assistance, When Required, In the Following Subject Areas
•    Project and event management services
•    Strategic planning and program design
•    Communications/public relations/facilitation
•    Tourism and cultural industries training services
•    Tourism and cultural industries research
•    Marketing, branding, media planning and buying services
•    Video and photography services
•    Exhibition and maintenance services
- Goals
•    Encourage the development and enhancement of tourist attractions, products and services at the local and territorial level.
•    Achieve consistent, sustainable tourism growth by managing the sector through a sound regulatory framework, consistent and comprehensive data collection, and by implementing effective models and support for community-based business development.
•    Demonstrate the socio-economic impact of the arts within communities and strive to encourage excellence and innovation in state arts sector by providing support and funding to artists and arts organizations.
•    Serve all arts sectors, including but not limited to: music, performing arts, visual arts and design, film, new media, and publishing.
•    Encourage industry development by establishing cross-sectorial partnerships and collaborations
- Project and Event Management Services
•    Executing advertising and promotional campaigns
•    Securing sponsors and partners
•    Working with suppliers, exhibitors and committees
•    Developing and overseeing budgets
•    Organizing venues, speakers, and technical support
•    Managing registration
•    Preparing event materials
•    Managing logistics
•    Security services
•    Overseeing venue and room bookings
•    Organize familiarization trips
- Strategic Planning and Program Design
•    Business case development and analysis, strategic business planning, vision, mission, core values, short term and long-term planning and SWOT analysis. 
•    Organized methodologies and approaches to assist agency in insuring goal consistency and alignment
•    Completing a market assessment and strategic development framework
•    Assessing feasibility of ‘one-window’ licensing approach for all tourism operators
•    Assisting with tourism strategic development plan for communities
•    Assisting with raising awareness about the potential benefits of tourism to all communities
•    Developing feasibility studies, program policies and guidelines, and other support documents required in the development of effective programs, services and initiatives within the tourism and cultural industries sector
- Communications / Public Relations / Facilitation
•    Developing communications plans and strategies, including any required writing, editing, research, and translation and proofreading services
•    Public relations and/or media information campaigns. 
•    Gather, research and prepare communications material for internal and external audiences. 
•    Assist with the preparation of brochures, reports, newsletters and other communication tools and campaigns.
•    This may also include facilitating community and stakeholder consultations, develop and organize workshops, meetings ceremonies and other events for publicity, and information distribution purposes.
•    Coordinate special publicity events and promote for internal and external audiences.
•    Developing communication protocols for specific industry sectors, including marine tourism, updated tourism legislation, and cultural development initiatives such as agency
- Tourism and Cultural Industries Training Services
•    Developing training supports for tourism service providers, visual artists, musicians, sculptors, performers, and others
•    Delivering training workshops
•    Developing public workshops and consultations on community-based tourism and cultural development issues
•    Skills and professional development opportunities for agency tourism officers
•    Skills and professional development opportunities for artists of various disciplines
•    Community readiness training for local tourism service providers and key community members
- Tourism and Cultural Industries Research
•    Development of a year-round agency delivered visitor exit survey
•    Improving data collection and analysis, including developing conceptual design, a turn-key system, and management structure to over-see collection
•    Monitor the economic impact of tourism and cultural industries
•    Developing a market assessment report as required
•    Conducting market impact assessment studies
•    Development of template-able ‘industry report card’ on state of the industry
- Marketing, Branding, Media Planning and Buying Services
•    Develop branding and marketing plans including graphic design services for state tourism and arts and creative industries sector
•    Review and analysis of existing research and knowledge related to tourist activities, including business tourists, cruise tourists, and leisure travelers
•    Market research in different Inuit art sectors, including research on prospective niche markets
•    Market research in different tourism sectors, including indigenous tourism, marine tourism, sports tourism, high-end niche tourism, and more
•    Development of marketing strategy and creative implementation plans
•    Social media management including management of user generated visuals through online platforms
•    Digital assent management through online platforms
•    Regular content refreshment on website
•    Digital media planning and buying
•    Creative design, adaptations and rotation
•    Provide point of view on advertising opportunities
•    Developing effective campaign evaluation tools
•    Promotional materials to provide support and increase corporate knowledge of the brand
•    Providing workshops/seminars on branding and marketing to industry, including to state artists and tourism operators
•    Leveraging, integrating or rebranding existing brands and trademarks that are related to state art and tourism sector (authentic state, igloo tag)
•    Obtaining the proper copyrights to reproduce pictures of an artwork or a performance for marketing purposes, using the agency minimum fee schedule
- Video and Photography Services
•    Conducting research
•    Writing scripts and developing storyboards
•    Shooting footage (video and stills)
•    Location sound recording
•    Writing narration and voice-over recording
•    Picture and sound editing
•    Producing and directing
•    Re-recording and sound mixing
•    Post-production online and colour correction
•    Duplication and versioning
- Exhibition and Maintenance Services
•    Exhibition installation/repair
•    Signage/display creation and installation including vinyl decals, museum board did act panels, vinyl photographic wall murals and other
•    General facility maintenance services
•    Conservation services including the maintenance and repair of historical objects and artworks
•    Curatorial services including exhibition and display planning and design
•    Taxidermy services

- Contract Period/Term: 3 years