The vendor is required to provide community engagement and business climate survey to develop, conduct, and analyze a community engagement and business climate survey of businesses district.
- Requirement:
• Hold an initial kickoff meeting with township and agency staff
• Create survey instruments, methodology, and schedules in consultation with staff
• Recommend the most cost-effective and productive methodology (online, phone, in-person, or hybrid)
• Develop survey questions designed to assess:
o Current perceptions of the township agency business climate
o Programs, resources, and initiatives that businesses would find most helpful
o Short- and long-term challenges businesses are facing
o Business demographic information (size, type, years in operation, etc.)
• Administer the survey to ensure a representative sample of agency businesses
• Provide a draft and final report (within 30 days of survey completion) that includes:
o Detailed data analysis
o Key findings and insights
o Recommendations for agency strategy and programming
• Present survey results to township staff, agency members, and elected officials (minimum of two presentations)
- To ensure the survey produces optimally impactful results, the selected firm will also be expected to:
• Collect business demographic data.
• Segment results geographically by corridor zones
• Assess perceptions of customer traffic, market reach (local vs. regional), and barriers to growth.
• Evaluate awareness of and satisfaction with the agency role, initiatives, and communication methods.
• Capture forward-looking perspectives, including business outlook and willingness to engage in agency -led initiatives.
• Provide benchmarking questions that can be repeated in future surveys to measure changes over time.
• Deliver results with detailed analysis and clear visualizations (e.g., graphs, maps, comparisons by business type and location).
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