Market Research Services

The Vendor is required to provide staff with knowledge and skills to effectively use market research technology to make data-driven decisions. 
- This includes combining market research data with other types of information and indices to advance health equity.
- Desired Outcomes
•    Enhance the effectiveness of public health interventions.
•    Gain important insights into the knowledge, attitudes, beliefs, and behaviors of priority populations to meet the public health needs of diverse communities.
•    Enhance skillsets of staff to make data-driven decisions.
•    Advance health equity through the innovative use of market research technology.
- Services include:
•    Provide access to current market research software and data for.
1.    Data must include health conditions and health behaviors.
2.    Data must include market research segments (i.e., Mosaic, PRISM, Tapestry).
3.    Data must include the ability to create custom profiles of priority audiences.
•    Provide training on the use of market research software.
•    Provide access to a technical advisor to train and coach staff on the use of data and software.

- Contract Period/Term: 1 year