Sprout Social Media Management and Social Listening Software

The vendor is required to provide a subscription to sprout social, a social media management and social listening software or approved equal.
- Subscription is to include multiple users, third-party software integration, social media listening tool, reporting and training.
- Staff will utilize this software to manage and monitor university-recognized social media accounts.
- This software will allow for social media coordinators and managers to monitor conversations across university account platforms, schedule, post and reply to content, receive, and report data analytics.
- Users can collaborate on social media campaigns and initiatives.
- Year 1- sprout advanced plan- custom bundle- will include the following;
• Sprout advanced plan- 6 user logins
• Sprout unlimited connected social media profiles
• Sprout advanced listening topics - quantity five
• Sprout premium analytics
• Advanced plan- external report link sharing
- Year 2- sprout advanced plan- custom bundle- will include the following;
• Sprout advanced plan- 6 user logins
• Sprout unlimited connected social media profiles
• Sprout advanced listening topics - quantity five
• Sprout premium analytics
• Advanced plan- external report link sharing sprout advanced plan- 6 user logins
- Year 3- sprout advanced plan- custom bundle- will include the following;
• Sprout advanced plan- 6 user logins
• Sprout unlimited connected social media profiles
• Sprout advanced listening topics - quantity five
• Sprout premium analytics
• Advanced plan- external report link sharing sprout unlimited connected social media profiles
- Must provide a minimum of 6 user logins and allow the users to connect an unlimited amount of social media accounts.
- Must provide a social media listening tool with a minimum of 5 saved search queries and pulls all posts containing said content, with the ability to include and exclude certain words and phrases.
- Must provide social media listening email alert functionality that allows users to identify which alerts they would like to receive.
- Must provide an AI tool that generates copy for posts, ads, and alt text.
- Must provide a publicly shareable link to analytics reporting that allows stakeholders to view the data without requiring an account or login.
- Must include internal tagging capabilities that allow users to organize, categorize, or assign content and tasks among team members.
- Must provide one on one coaching, certification courses, and training opportunities.
- Must have 24/7 customer support and guided onboarding.
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: June 17, 2025