Public Relations and Social Media Services

The Vendor is required to provide to produce research and strategy, media outreach, messaging and positioning, media material development, event planning and execution, content creation, social/digital collaboration, monitoring and reporting for bureau leisure travel market, meetings & conventions market, and sports tourism market.
- Provide to produce an overall dynamic public relations and social media strategy including but not limited to reputation management, brand integrity, media relations, organic social media, event planning, outreach, research, media training, copywriting, and creation of various collateral pieces for use as content and messaging, print and digital, traditional print, broadcast media, website redesign, and other relevant components.
- Recommend an overall public relations and social media strategy to clearly position bureau to visitors as an affordable and attractive open destination for those who enjoy traveling, specifically in its top drive markets and fly markets.
- Services include:
• Create a portfolio of messaging and provide assistance with identifying fulfillment material gaps, including photos, videos, and testimonials, for use in promotional materials and a sustainable travel campaign
• Develop and build a public relations strategy
• Create dynamic campaigns for niche visitor segments based on behavior and travel trends
• Develop a campaign to attract visitors to each of bureau defined markets.
- Budget: $468,000.00
- Contract Period/Term: 3 years
- Questions/Inquires Deadline: June 25, 2025