Public Relations and Social Media Services

The vendor is required to provide comprehensive public relations and social media services.
- Responsible for the planning, coordination, implementation, and administration of pr and social media strategies, including:
a. Public relations services
• Develop and execute media outreach strategies
• Secure earned media placements in local, regional, national, and state markets
• Promote:
o Special events and seasonal promotions
o New projects and businesses
• Provide crisis communications support
b. Social media management
• Platforms: Facebook, Instagram, Tiktok, and x (formerly twitter); with potential expansion to other platforms as needed
• Deliverables:
o 2–3 posts per week
o Content strategy development
o Strategic ad placement and boosting
o Creation and management of event pages
o Audience engagement and inquiry response.
- Annual Budget: $65,000.
- Contract Period/Term: 1 year