Public Relations and Social Media Services

The vendor is required to provide for planning, coordination, implementation, and administration of public relations services including, but not limited to, social media.
- The social media goal of agency is to organically grow followers and engage on three to four social media platforms (Facebook, Instagram, Tiktok and Twitter). 
- The platform focus may change based on new and active industry outlets coming online (i.e., snapchat, YouTube, etc.). priorities include:
• Posting 2-3 posts per week;
• Create content strategy;
• Strategic advertising;
• Create event pages to promote upcoming agency events; and
• Engaging followers when inquiries are made.
- Outside of the public relations and social media goals, agency would like to be sure that the selected vendor understands the following:
• All press releases, media and public communications, and social media posts must be reviewed and approved by assigned agency agents prior to publishing. 
• All spokespersons must be reviewed with and approved by agency board president or assigned administrative agent. 
• Provide monthly status public relations and social media reports for board and committee to review. 
• Vendor to have staff member present at board and relevant committees to go over monthly reports. 
• Vendor may be requested to have a Spanish speaking staff member act as agency spokesperson for interviews with Latin and Mexican media outlets. 
• Advertising and boosting budget will be allocated above contract amount.
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: July 18, 2025